Odnoklassniki launch advertising publications with a “carousel” of goods and links

Advertisers have the opportunity to create advertising publications with a “carousel” in groups or profiles in Odnoklassniki. Posts can include various elements: text, product cards from the page catalog to OK, links, transition to a profile or group.

When creating a post marked “advertising publication”, the user can add a static “carousel”: for example, visually show the variety of goods and services, motivate to subscribe to a group or profile, promote several links in one post at once.

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After creating such a publication, it will be available via the link, and it can be promoted on behalf of the group or personal profile in the OK advertising account, as well as through the promo post format on the myTarget platform.

You can create and promote publications with a “carousel” in the desktop version of the social network and in the OK mobile application on iOS. This feature will appear on Android in the near future.

Earlier in OK it was possible to promote banners in the Carousel format created through the advertising platform myTarget. You can attach an image and a link to a product on an external site to such a banner, as well as upload your own product feed – for example, for use in dynamic remarketing.

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Previously, Odnoklassniki allowed users, brands and authors to upload stickers, and new campaign financial indicators appeared in the myTarget advertising cabinet.

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