Optimizing your Facebook campaign budget will become a must

Since September 2019 budget optimization when setting up Facebook ads will become the default. You cannot turn off budget optimization for new and already launched campaigns.

Campaign Budget Optimization allows you to customize a total budget for all ad groups in your campaign, and then automatically real-time it real-time in favor of the highest performing ad groups.

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Facebook promises that campaign budget optimization can yield more results at a lower cost. By using Campaign Budget Optimization and Least Bid Strategy, you will be able to get the lowest cost per result across the entire campaign.

We also wrote that Facebook Messenger will allow you to delete sent messages within 10 minutes.

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