VKontakte announced changes in ad settings: for ads without links, with a poll or an attached video without a button, you can now use the CPC (pay-per-click) model and the “Maximum Conversions” strategy.
The VKontakte pay-per-click model will help you plan your budget and not spend too much. The advertiser himself sets the price that he is willing to pay for each click on the ad. At the same time, VKontakte’s algorithms analyze the ad and show it to users who are more likely to click on it.
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When using the goal “Maximum conversions”, you do not need to adjust the price manually – the system will select the optimal bid so that as many people as possible click on your ad.
Previously, VKontakte allowed online purchases in installments, and also tested the hate speech filter.
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