For VK advertisements, it will be possible to configure the periods for limiting impressions.
This will allow you to restrict ad impressions for a certain period. As soon as it passes, users will be able to see your ad again. Thanks to the innovation, you will not have to copy and restart ads – the new function will allow you to make them “eternal”.
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How to add periods of limited impressions in VK
Go to the ad account, create an ad and select a period in the “Impression limitation” block – for example, 2 impressions in 7 days.
Each week, the user can see your ad up to twice. Also, you can always edit the ad limit period on the ad page.
The new feature works in all formats where the CPM payment model and “maximum impressions” are available, with the exception of TGB ads.
Earlier, VKontakte launched a feed of goods – “Shopping”, and also renamed the “Messages” section to “Messenger”.
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