Facebook has introduced playlists that will appear in the Watch section and will be an additional incentive to watch Facebook.
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Also, “Playlists with Clips” on Facebook Watch will help draw attention to exclusive video releases from music labels on Facebook. In the first phase, the feature will only appear for US users.
The innovation will allow publishers to control the distribution of videos on the platform, as well as generate income from monetization.
Exclusive music videos from J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez and Caliber 50 will be on Facebook in the coming weeks. The official video for the new track from Lele Pons is also expected to premiere, which will be streamed live on the platform beforehand.
The innovation may seem insignificant to regular users, but it can be quite significant for labels and Facebook.
Music videos make up a significant proportion of YouTube’s audience: 7 of the 10 most watched YouTube videos of all time are music videos. While YouTube provides great advantages in hosting music videos, publishers question whether they are being fairly compensated for using their artist’s content on the platform, given their relevance to YouTube’s overall performance.
Many in the music industry are openly calling for a fairer deal – and Facebook can offer them just that.
Facebook has a huge audience and can offer publishers a much larger share of the ad revenue generated by their content in order to attract more viewers. More exclusive on Facebook equals more viewers on Facebook Watch – and if creators end up posting their clips only to Facebook, this could have a profound impact on the platform’s development.
According to Facebook, they are currently discussing terms of cooperation with publishers in India and Thailand to launch a Music section in those regions. Whether a new section will appear in the Russian segment of Facebook is still unknown.
Music on Facebook Watch is available to users in the US through agreements with Sony Music Group, Universal Music Group, Warner Music Group, Merlin. , BMG, Kobalt and many other publishers.
Earlier Facebook added the option to create audiences based on buying activity, and also announced new monetization tools for bloggers.
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