Selling headlines: 100+ examples and templates


A sales headline is a text that attracts attention and makes the user take the next step: read the post, click on the ad, open the email, etc. Selling headlines are used in e-mail newsletters, landing pages, content marketing, SMM, ads and other marketing tools.

We’ve put together a mind-blowing selection of 100 examples of sales headlines that will help you integrate purchase triggers into your headlines.

Selling Headlines for Landing Pages

Headlines with a question and a benefit:

“Want to lose weight in 20-25 days? Sign up for Cual’s leading fitness expert training!”
“Do you know how to make xxxx dollars a month in real estate without investing a penny?”
“Do you want to manage even more in your workday? Gorty’s scheduling app can help you do just that.”
“Dreaming of going around the world? With Fiat’s round-the-world travel discount, it’s possible!”
“Don’t know yet how to make your hair shiny and bouncy in one application? We’ll tell you for free.”
“Think it’s too late to start your own business? We’ll teach you how to make a million with xxxx dollars invested.”

The “benefit” headline model is product information that benefits the customer:

“Quality dental implants from xxxx dollars with a 7-year warranty.”
“Build a turn-key home from xxxx dollars, give a 10-year warranty.”
“Home appliance repair: with free checkout, warranty, low prices from xxxx dollars.”
“Manufacturing equipment with manufacturer’s warranty for 15 years”
“Professional photo shoot for free, at your convenience – you need a portfolio”
“Car repairs with dealer warranty retention 43% cheaper than authorized dealers”
“Installation of video surveillance systems from xxxx dollars, with certified cameras”
“Laptops for your store directly from manufacturers at discounts of up to 40%.”

A model with intrigue that generates interest:

“What cosmetics do all the stars of Russian show business use?”
“How many days do you have to do these exercises to lose 15-20 pounds?”
“From whom do the most famous brands order design – Coca-Cola, Fanta, Pepsi and others?”
“Hitinon drug has been proven to reduce scarring due to its unique molecular formula.”
“Why does our equipment increase shop floor productivity by 15-20%?”

The “What is it and what result will I get?” model. It’s also appropriate to use the benefits the reader will receive:

“Take the training and increase your company’s net profit by 2.5 times in six months.”
“Buy two original iPhone cases and get three more to choose from as gifts.”
“Order to build a house from our company and get a custom design as a gift.”
“Download the game, build your empire and conquer the disputed lands!”
“Order private home cleaning by 08/04/2018 and get 60% off your next call.”

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Sales headlines for emails and newsletters

Informational headlines – suitable for emails with some useful information, cases, tips, picks:

“28 top-selling products on Sirius and how to make money from reselling them.”
“Showing how to get subscribers to a new group in the auto repair niche for xxxx dollars per person.”
“Telling you how to do cool and fast complicated things: draw a layout, think through a prototype, do corporate design.”
“5 good reasons to give up an office job in favor of freelancing.”
“Rating of the most visited countries and which ones are most profitable for tour operators.”
“How to use a vacation at sea with business benefits.”
“How many products you need to sell for a turnover of 1 million dollars and a net profit of xxxx dollars: the case of our client.”
“10 cheap building materials for your home, not inferior in quality to branded products.”
“How to save money on trips to the service station: tips for novice drivers.”
“The best books of the 21st century: they got more than 100 reviews on Litpres.”
“We show you how to make a good bench out of a fifty board in a day, with handy tools.”
“We lift the veil of secrecy: we tell you how we solve conflict situations with clients.”
“The main reason to use our service – cuts costs by a factor of 1.5, speeds up work by a factor of 3.”

The “promise of benefit” model:

“Learn how to pay 40-50% less in stores for the same items.”
“Order a vacuum cleaner and get a coupon up to xxxx dollars on your next purchase at Vivat.”
“Show you how to save up to xxxx dollars on cottage construction.”
“A month of amazing promotions: get up to 90% off skirts, pants and vests.”
“In the mail are coupons with discounts of up to xxxx dollars on merchandise at partner stores.”
“We’re running a contest. The grand prize is a Reno car. The condition for participation – repost from the site.”

The “call to action” model:

“Open the email and get a working passive income scheme.”
“Place an order in our online store for xxxx dollars and get a loyalty card.”
“Tell your friends about our service and get up to 50% off your annual subscription.”
“Buy school supplies at the right time at Fiktin.”
“Open an email – we’ll tell you how to increase your newsletter conversion rate by 10-15%.”
“Tell us about your target audience and get free website analysis.”

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Selling headlines for posts

The “personal experience” model.

It is well suited to social media because they are primarily designed to communicate:

“Telling how I started my marketing agency and the challenges I had to face.”
“Explaining from personal experience how to set up a sole proprietorship and not lose a lot of money on taxes.”
“Give examples of the most unsuccessful clients – something always went wrong with them.”
“Showing the setup of an ad campaign that brought xxxx dollars to a client on the first day.”
“How I bought a used car, repaired it, and made xxxx dollars from the sale.”
“I’m tired of repeating the same thing in dialogues. Today I’m going to tell you what colors I use to paint my pictures.”
“I’ll show you step by step how I made a snakeskin belt and tell you what the factory said.”

It’s a tabloid-type headline.

It will get attention, the main thing is to keep it in the first paragraph. And you also need to provide confirmation of your words – a headline just for the sake of a headline will cause negativity:

“The shocking truth about poultry: they don’t fly.”
“Shocking content: 29 movies with bed scenes that weren’t allowed to be shown on big screens.”
“We know when the next end of the world is coming – experts tell us.”
“WARNING! Never shop at Hiot – it’s life-threatening.”
“Sensation! British scientists prove we are descended from fish.”
“Attention! Last sale of the month – no more discounts like this.”

The “promise of benefits” model:

“Get 26 working techniques for calming down in the community.”
“Tell us how you learned English and get 20% off a reinforcement course.”
“Offer new customers to use promo code FO48GB and get a discount.”
“Reducing the prices for the organizers of joint purchases until the end of August.”
“Upload a photo to the contest album for a chance to win the latest model iPhone.”
“Listen to music for free for the first three months on the Music.Time app.”
“Give 3 books free to each registered user.”

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Informative headlines. Reflect the essence of the post or briefly retell it:

“26 photos that will make you smile.”
“7 facts about pets you didn’t know.”
“An amazing selection of working techniques for crafting selling headlines.”
“Number of customers doesn’t matter: what the customer lifecycle is and how it affects revenue.”
“The funniest dialogues with our failed clients.”

Selling headlines for ads

The “information + benefit” model:

“Pet hairbrush priced from xxxx dollars.”
“Premises cleaning from xxxx dollars per m².”
“Used cars with dealer guarantees, installment or credit.”
“The best movies in HD-quality without advertising for xxxx dollars.”

The “CA question” model:

“Do you want to stay young for another 15 years?”
“Want to increase ad revenue by 150%?”
“Want to be guaranteed to attract up to 20 customers a month?”

Emotion-based headlines:

“Quality and balanced food for your pet.”
“Beautiful, small and cute iPhone cases for real fashionistas.”
“Tender care for your beauty: the Adelaida line of cosmetics.”
“Quick savings on buying real estate – how to lower the price at a bidding war with a seller.”
“Original replica watches at prices from xxxx dollars.”
“Capital chic – a set of gold jewelry like business ladies and socialites.”

Product Characteristics Model:

“Engines up to 5 kW.”
“Construction of an 80 m² private house with turnkey finishing in 45 days.”
“New generation of smartphones: 24 MP camera, 128 GB internal memory, price – xxxx dollars.”
“Drinking pots for day-old ducklings with a survival rate of 99%.”
“Fire doors with fire resistance up to 90 minutes, opening cycles up to xxxx dollars.”
“Car tire repair kit for beginners.”
“A 3-in-1 baby stroller transformer.”

A “call to action” model:

“Buy a silver bracelet at up to 45% off vendor.”
“Call and get a free legal consultation on any issue you are interested in.”
“Place your order online and enter a drawing for prizes.”
“Download the app and earn on simple actions.”
“Listen to music on the site for a chance to win a million.”

Warning. All company names are fictitious, any coincidences with real names are coincidental.

Look for the right headline, adapt it to your business and launch effective texts. What headline techniques do you use? Share your opinion in the comments!


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