Shops will appear on Instagram and Facebook for creating online stores

Facebook announced the launch of the Shops service for creating online stores within the social network. In the future, the company plans to add the tool to messenger, WhatsApp, and Instagram private messages.

The service will roll out gradually and will soon become available to all companies around the world, according to the company. There are no specifics for countries and regions yet.

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Stores on Instagram and Facebook – what they are and how they will work

Owners of business pages on Facebook and business accounts on Instagram will be able to select the products they want to promote, as well as customize the design – cover and corporate colors. The feature is available to all companies, regardless of size and budget.

Businesses will be able to find the Store feature on their Business Facebook Page or Instagram Profile, and open the tool in Stories or Ads. From there, users will be able to navigate to the product catalog, save what they are interested in, and place an order on an external site or directly in the application if shipping is in the United States.

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The store creation service will become available to all users in the coming months. Facebook will soon give select companies access to Store Builder. The tool will allow you to add products one at a time or upload using online commerce services: Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics.

Here’s an example of what a store looks like:

Buyers will be able to contact the company via Messenger, WhatsApp, or private messages on Instagram. In the future, they will be able to view products and make purchases without leaving the chats of these instant messengers.

Stores in Messenger, WhatsApp or Instagram private messages

The main goal of the update is to make shopping convenient. Facebook wants to help any company start selling online where a buyer can contact a seller, ask questions, and track shipping.

Facebook is also testing product tags in online broadcasts that it plans to add in the coming months, and connecting loyalty programs.

Previously, Instagram began testing the “Guides” section of the profile, and the “Share on IGTV” option when saving a live stream to Instagram became available to all users

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