If you often use stories, you know what stickers in Instagram stories are. These are special stickers with different functions – adding a poll, a hashtag, mentioning other accounts, tests. Stickers help to diversify content and increase subscriber engagement.
In this article, we’ll talk briefly about each sticker in Instagram storis, how to use them and what for.
All stickers for Instagram storis
An overview of all the stickers. In the order in which they are in the storis.
Location (geolocation)
A geolocation sticker is needed to show the location where the photo or video was taken. It is used in stories from events, travel, vacations, meetings, as well as in promotional posts to show the address of the place.
Mention
You can use this sticker to tag a friend, a brand, an establishment account, or any other account in a storis. This sticker is often used for advertising and cross-promotion, as well as to mention your other accounts.
When you click on the sticker, a tooltip with a link to the marked account pops up and anyone can click on it.
What the sticker looks like and an example of how to use it:
#Hashtag
As the name of the sticker implies, you need it to mention hashtags in your posts. There are basically 3 types of hashtags in stories:
- Branded hashtag – #yandekstaxy, #tinkoffmoney, #postiumru.
- Thematic – #help animals, #losing weight, #sports news.
- Event-specific hashtag – #sididom, #blacklivesmatter, #eurovision2020.
What the sticker looks like and an example of how to use it:
Time (clock sticker)
This sticker is used to indicate the exact time of what is happening in the posts. For example, you can write the time of an event, the time of a meeting with friends in a cafe, post a beautiful sunset and show what time the picture was taken.
What the sticker looks like and an example of how to use it:
Poll
A sticker for creating interactive content in posts. You can use it to find out your subscribers’ opinions. The most common example of its use is a yes/no question. You can create anonymous polls. Those who voted will see the results as a percentage.
Instructions for use: How to make a “Poll” in Instagram storis.
What the sticker looks like and an example of how to use it:
GIF
A simple sticker for adding gifs to your posts. Needed to add emotional coloring to the story or just to diversify it.
What the sticker looks like and an example of how to use it:
Questions
Another sticker for getting feedback. You can ask your subscribers questions and they can answer them using the input box in the sticker. Or have followers ask you questions themselves. The beauty of the sticker is that followers’ answers can be used as ideas for future posts.
What the sticker looks like and an example of how to use it:
#Challenge
A sticker for creating Challenges. You make up a challange, enter its name in the sticker, and mark the friends you challenge.
We advise you to take advantage of it and create your own challange.
Important: when you start writing the name of the challange, Instagram prompts the most popular, that is, you can see what challenges are trending right now and make a storis on that topic.
What the sticker looks like:
Chat
The sticker allows subscribers to write to Direct directly from a post. The advantage is that it reduces the number of actions for potential clients – they do not need to go to the profile and click the “Write a message” button – everything is done in 1 click.
How the sticker looks like:
Countdown
A sticker is needed to give subscribers a feeling of missing out on benefits. It’s mostly used for sales and to attract audiences to webinars/courses/events.
What the sticker looks like and an example of how to use it:
Emoji Slider
Another sticker for adding interactivity to your storis. With it, subscribers can show their reaction to a post or suggested topic using an emoji slider.
What the sticker looks like and an example of how to use it:
Quiz
A sticker for creating quizzes with two or more answers. You can use it to poll your followers, determine if they know you well, vote, or simply create entertaining content.
Hint: How to make a quiz in Instagram storis.
What the sticker looks like and an example of how to use it:
Temperature
This sticker is most often used for vacation and travel posts – it shows the air temperature. When we took the screenshot, it showed 26℃, but an hour later it showed 28℃.
What the sticker looks like and an example of how to use it:
Food ordering
A sticker for restaurants and cafes. With its help your followers can order food directly from Instagram – the sticker redirects the user to the food delivery service.
In addition to the sticker for storis, there is a corresponding button in Instagram – a detailed description of the new feature and setup instructions can be found in our article.
What the sticker looks like:
Support Small Businesses
This is a sticker for promoting business profiles. You can promote your own profile as well as someone else’s (e.g., recommend the company to your friends). If you click on the sticker, a pop-up window appears with information about the profile and a “Subscribe” button.
Here is a detailed guide on how to set up and use this sticker.
What the sticker looks like:
Conclusion
There are new stickers on Instagram every year, and you need to take advantage of that as the storis format becomes more and more popular. Create engaging content and use interactivity in your stories to keep users’ attention.
Sometimes Instagram runs temporary stickers tied to specific events, like the #IStayHomeFor coronavirus sticker. When the sticker becomes irrelevant, it disappears from the library. Your job is to get into the trend in time and gain coverage as soon as such stickers appear.