Google Ads for online stores: the most effective types of ads

Google Ads for online stores: the most effective types of ads

Why do online stores need to promote in Google Adwords? SEO promotion is a great way to drive traffic and increase website traffic. However, 46% of all clicks on Google go to the three paid ads: paid search ads intercept almost half of the clicks from organic search results.   …

How to set up targeted ads on Instagram yourself

How to set up targeted ads on Instagram yourself

The article has been updated. First published: September 12, 2018 Targeted advertising on Instagram is a powerful tool that allows you to reach your target audience, both large brands and anyone interested. A whole course “Total Advertising: Facebook and Instagram” is devoted to this issue. See if it will be …

YouTube will serve ads on all videos, even on non-monetized channels

YouTube will serve ads on all videos, even on non-monetized channels

YouTube has updated the user agreement, according to which, now the service will be able to show ads in videos, even by those authors who have not connected monetization. At the same time, users will not be able to receive money from monetization, since for this they need to be …

VKontakte together with Yula launched the “Ads” service

VKontakte together with Yula launched the “Ads” service

VKontakte announced a joint project with Yula – the “Ads” service. With it, users will be able to post ads on two platforms at the same time. And those who are interested in them – respond to offers directly in the VK application or on Yulia. A new section has …

YouTube ads will appear at the end of videos

YouTube ads will appear at the end of videos

YouTube told the creators that end-of-video ads are now enabled by default for all monetized videos. You can disable ads at the end of a video when uploading a video to the platform by unchecking the corresponding checkbox. Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion …

Additional creative optimization added to Facebook Ads Manager

Additional creative optimization added to Facebook Ads Manager

Facebook Ads Manager has a new tool for optimizing ad images and videos. Now, when creating a creative, it will be possible to choose an optimization option: cropping the creative, improving the contrast or brightness of the image. Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion …

VK users can submit ads for the sale of goods

VK users can submit ads for the sale of goods

In contact with launched the ability to add and sell products on a social network, without creating a group or a public page. A little below the main menu appeared the “Products” tab, which is still in beta testing. By clicking on this tab, you will be taken to a …

How to set up native ads on VK?

How to set up native ads on VK?

In a previous publication, we made an overview of a tool that has appeared in the arsenal of marketers relatively recently – native advertising… One of the platforms where you can independently and very quickly launch native advertising (the one that is shown in the news feed) is the social …

Reach Planner for scheduling YouTube ads

Reach Planner for scheduling YouTube ads

Google is launching a new tool, Reach Planner, for scheduling YouTube ads. The innovation will allow making predictions on the reach and achievement of goals when displaying video ads on YouTube and Google partner sites. At the moment, the functionality is at the beta testing stage and to access it …

VKontakte will allow you to place ads from your mobile

VKontakte will allow you to place ads from your mobile

The growth of mobile traffic is recognized by all advertising systems and in this regard, they launch new functionality and adapt to the user. For example, one of the reasons transition Yandex.Direct to a new auction, is just the rise of mobile. Now it becomes possible to launch VKontakte advertising …