VKontakte has published an explanation of the rules for advertising goods

VKontakte has published an explanation of the rules for advertising goods

The VKontakte Support team has published an answer to one of the most common questions, which concerns the following point in advertising restrictions: “It is forbidden to sell goods that obviously do not meet the stated criteria in terms of price-quality ratio; fakes under well-known brands without indicating that it …

VKontakte announced a new advertising format “Advertising mini-applications”

VKontakte announced a new advertising format “Advertising mini-applications”

A new ad format has appeared to promote VKontakte mini-applications. Ads will be shown in the news feed, and where exactly – in the desktop version or on mobile devices – you can choose yourself. Moreover, if your widget is in the catalog, then you will receive a bonus from …

VKontakte is testing the “Personal Page Advertising” format

VKontakte is testing the “Personal Page Advertising” format

VKontakte launched an open test of the “Personal Page Advertising” format. In the new format, you can promote both the entire page and a separate publication on it. Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion app (from the creators of Instaplus.me). Install Jesica on your …

Advertising exchanges on VKontakte: placement in groups, public pages and with bloggers

Advertising exchanges on VKontakte: placement in groups, public pages and with bloggers

VKontakte Advertising Exchange is an intermediary service between page / group administrators and advertisers. Here, the owners of promoted publics can sell posts, and businesses can find platforms to place their ads. These platforms provide users with a quick search and analysis of sites, a secure transaction. For this, they …

Contextual advertising on social networks – with myTarget it’s real

Contextual advertising on social networks – with myTarget it’s real

Contextual targeting myTarget allows you to display ads for user search queries. How this tool works and what you need to know to use it correctly. Non-search queries and other myTarget contextual targeting options Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion app (from the creators …

Odnoklassniki launch advertising publications with a “carousel” of goods and links

Odnoklassniki launch advertising publications with a “carousel” of goods and links

Advertisers have the opportunity to create advertising publications with a “carousel” in groups or profiles in Odnoklassniki. Posts can include various elements: text, product cards from the page catalog to OK, links, transition to a profile or group. When creating a post marked “advertising publication”, the user can add a …

Advertising with bloggers on Instagram with pay per result

Advertising with bloggers on Instagram with pay per result

Why are brands so fond of buying ads from Instagram bloggers? It’s simple – opinion leaders in social networks know how to present a product or service as if they were using it themselves. The psychology of subscribers is as follows – if a blogger wears these glasses, then they …

Targeted advertising – what is it, types of ads and targeting settings

Targeted advertising – what is it, types of ads and targeting settings

The development of targeted advertising began with the active development and increasing availability of the Internet. Nowadays technologies allow using targeting mechanisms for offline advertising campaigns. Targeting settings groups Conditionally targeted advertising can be divided into groups of settings. Depending on the goals and characteristics of the campaign, targeting can …

ROPO analytics: how online advertising affects offline purchases.  Case from the pharmaceutical business.

ROPO analytics: how online advertising affects offline purchases. Case from the pharmaceutical business.

Sergey Shivalin, a consultant for the creation of end-to-end analytics systems at UMSolution, spoke at Optimization 2019 how this analysis works on the example of a pharmaceutical company. Reading time: 6 minutes Tags: web analytics, marketing, online shopping What is the article about? ROPO Analytics helps you understand how online …