How do we use the results of our Search Analytics Lab in practice?

How do we use the results of our Search Analytics Lab in practice?

    Now we are ready to share with you how we use the results of search analytics lab research in practical work with clients. At the Optimization-2020 conference practical cases were presented by Olga Yudina, Digital Director of “Ashmanov and Partners. Case #1: Online pet supply store. Result: Doubled …

3 awesome Instagram analytics tools

3 awesome Instagram analytics tools

The article has been updated. First published: July 4, 2017 A good marketer should be an analyst, and a SMM manager is always a bit of a marketer. The analyst examines how much money and time was invested in various advertising marketing channels, determines how effective it was. The business …

Metric “First 24 Hours” added to YouTube analytics

Metric “First 24 Hours” added to YouTube analytics

YouTube has made available a new metric – “First 24 Hours”, which allows content creators to analyze videos in the first 24 hours after publication. In addition to the view counter, other data about the video for the first day was not previously displayed. Auto promotion on Instagram without blocks …

Instagram is testing influencer accounts with message filtering and deep analytics

Instagram is testing influencer accounts with message filtering and deep analytics

Instagram will introduce a new type of accounts designed specifically for influential bloggers. New features are being tested by a small group of well-known users before they are released to the wider community next year. New accounts contain tools designed specifically for influencers. In particular, these are: Auto promotion on …

ROPO analytics: how online advertising affects offline purchases.  Case from the pharmaceutical business.

ROPO analytics: how online advertising affects offline purchases. Case from the pharmaceutical business.

Sergey Shivalin, a consultant for the creation of end-to-end analytics systems at UMSolution, spoke at Optimization 2019 how this analysis works on the example of a pharmaceutical company. Reading time: 6 minutes Tags: web analytics, marketing, online shopping What is the article about? ROPO Analytics helps you understand how online …