How to create a Facebook and Instagram look-a-like audience for targeting

How to create a Facebook and Instagram look-a-like audience for targeting

When launching targeted ads, it is important that the message reaches the target audience. Several specialists are involved in this process – a targetologist (configures the parameters of the advertising campaign), a copywriter (writes the ad text), a designer (creates ad creatives). To show ads to target audiences, and not …

VKontakte active audience forecast

VKontakte active audience forecast

VKontakte announced a new tool to improve planning of advertising campaigns – forecast of an active VKontakte audience. Now in time settings for targeted advertising in VK you will see the forecast for the coverage of active users during the month. Auto promotion on Instagram without blocks Recommended: Jesica is …

VK retargeting.  How to create an audience and set up retargeting for it

VK retargeting. How to create an audience and set up retargeting for it

If, after launching an advertising campaign, you want to improve its effectiveness, then one of the ways to do this is retargeting VKontakte. We understand the possibilities of retargeting in VK, the available types of retargeting and its setting. Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram …

Scraping on Instagram: collecting audience, numbers, likes and comments

Scraping on Instagram: collecting audience, numbers, likes and comments

Most services for working with Instagram can only collect an audience by geo, hashtags and competitors. Moreover, many of them do not allow unloading the assembled audience, and collecting an audience is possible only within the framework of tasks for massliking, mass following or other masses of something. At the …

5 parsers for Facebook.  Audience scraping for ads from groups, emails, posts and IDs

5 parsers for Facebook. Audience scraping for ads from groups, emails, posts and IDs

A Facebook scraper is an invaluable targeting assistant. Collects and uploads information on the target audience necessary for a specialist to the advertising office, thereby increasing the effectiveness of the campaign. In this article, we review: what data are collected by parsers, how to use it for an advertising campaign. …

YouTube will show video creators what time their audience is online

YouTube will show video creators what time their audience is online

Video hosting expands the capabilities of YouTube Analytics – soon, video creators will be able to find out what time their audience is online. The When Your Viewers on YouTube feature was announced on YouTube on the Creator Insider channel, recommendations were also provided on how to use the new …

VKontakte has new targeting settings: “Interested audience” and “Expand audience”

VKontakte has new targeting settings: “Interested audience” and “Expand audience”

VKontakte announced two updates to its targeting settings: “Interested audience” and “Expanding audience”. Let’s figure out how the new options work and how to use them. Read also: How to properly set up targeted advertising on VK Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion app …

YouTube will show which videos your viewers are watching and add audience retention metrics

YouTube will show which videos your viewers are watching and add audience retention metrics

YouTube has announced the next update to YouTube Studio: information will appear about which videos other than yours are watched by viewers on the platform, as well as a new indicator of audience retention. Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion app (from the creators …

TikTok Reveals US and Worldwide Audience Data

TikTok Reveals US and Worldwide Audience Data

TikTok has released official user data amid a conflict with US authorities and the launch of Reels on Instagram. In its lawsuit against the Donald Trump administration, TikTok for the first time disclosed data on the number of monthly active users in the United States and around the world. Auto …