Who would have thought that a handmade soap store called SOOQA would appear, and even gather a loyal audience with the help of jokes “below the belt” and obscene language? Let’s figure out how he did it. What is the brand? SOOQA is engaged in the production of bar soap. …
According to Kandar’s research, ‘localism’, a preference for local products and services, has become a trend in the post-coronavirus era. With the end of the pandemic, two-thirds of the population (65%) are now choosing small local businesses over big brands. This is very useful for those who run a small …
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Brand Collabs Manager is a Facebook service where advertisers can find groups and bloggers to advertise on Facebook and Instagram. Bloggers and administrators can receive orders through the Brand Collabs Manager, respond to advertisers’ requests, and monetize their social media pages. The article described what kind of service it is, …
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Mentioning VKontakte is a feature introduced in 2012 and used by both ordinary users and SMM specialists. Mention can be used to send a notification to any network user. When we are mentioned, an alert lights up in the “bell” – by clicking on it, you can see who mentioned …
Continue reading “VK mentions – what is it and how to follow it if you are a large brand”
YouTube announced the launch of a new format and Brand Lift on TV screens. The service team posted a message about this on the Google blog. Brand Lift polls on YouTube will now be optimized for the big screen, and viewers will be able to answer questions using the TV …
Continue reading “YouTube to launch Brand Lift on TV and a new ad format”
A personal brand is an image that associates your name with a specific activity. An example of a personal brand is designer Artemy Lebedev or Elon Musk. An entrepreneur, blogger, expert, athlete or company representative can develop their brand. Why promote a personal brand on Instagram and other social networks, …
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