ROPO analytics: how online advertising affects offline purchases.  Case from the pharmaceutical business.

ROPO analytics: how online advertising affects offline purchases. Case from the pharmaceutical business.

Sergey Shivalin, a consultant for the creation of end-to-end analytics systems at UMSolution, spoke at Optimization 2019 how this analysis works on the example of a pharmaceutical company. Reading time: 6 minutes Tags: web analytics, marketing, online shopping What is the article about? ROPO Analytics helps you understand how online …

Reducing CPA by half for complex products.  Case

Reducing CPA by half for complex products. Case

The online store has been operating for over 28 years, and is engaged in both retail and wholesale of workwear (with a priority for wholesalers). Previously, I already conducted advertising campaigns with another contractor, and we had to reconfigure and optimize advertising, reducing CPA. It was important not to lose …

How to reduce the cost of a targeted action by 5 times in three months?  Case

How to reduce the cost of a targeted action by 5 times in three months? Case

Client features The company operates in the segment of plastic windows, and the work was complicated by the seasonality of demand in this area. As you can see from Yandex.Wordstat data, they are much less often searched for in winter than in summer. During the peak season, demand increases and …