The collection of Vkontakte applications has become more efficient: what has changed?

The collection of Vkontakte applications has become more efficient: what has changed?

Vkontakte has introduced a new payment model for collecting applications – oCPM. Now it will be more efficient and cheaper to receive applications for business. What is oCPM and how does it work? ОСРМ – Optimized payment for impressions. This model now works for collecting applications through targeted advertising on …

TikTok has changed how companies use music

TikTok has changed how companies use music

TikTok has made changes to the rules for the commercial use of music for brands verified on the social network. Previously, companies could add any song to their TikTok videos, without any restrictions or costs. This use of music content was made possible thanks to TikTok’s agreement with the copyright …