YouTube channel strategy: choosing the format and vector of development

YouTube channel strategy: choosing the format and vector of development

You need to decide on a strategy even before how to create a YouTube channel, in order to clearly understand what kind of content it will contain, what it is dedicated to, how often it will be published, and so on. In essence, the strategy for a YouTube channel is …

Instagram Clips – a feature copied from TikTok is already in development

Instagram Clips – a feature copied from TikTok is already in development

Instagram is developing a new Stories capture mode. The new tool, which replicates the same features found in TikTok, will be called Clips on Instagram. The development of the new functionality was discovered by Jane Manchun Wong and wrote about it on her blog, and also posted a screenshot of …

Personal brand on Instagram: creation, development and promotion

Personal brand on Instagram: creation, development and promotion

A personal brand is an image that associates your name with a specific activity. An example of a personal brand is designer Artemy Lebedev or Elon Musk. An entrepreneur, blogger, expert, athlete or company representative can develop their brand. Why promote a personal brand on Instagram and other social networks, …