YouTube channel strategy: choosing the format and vector of development

YouTube channel strategy: choosing the format and vector of development

You need to decide on a strategy even before how to create a YouTube channel, in order to clearly understand what kind of content it will contain, what it is dedicated to, how often it will be published, and so on. In essence, the strategy for a YouTube channel is …

New format “Site Advertising” VKontakte

New format “Site Advertising” VKontakte

The social network VKontakte announced the launch of a new advertising format “Site Advertising”. Now advertisers will be able to run website ads on any platform. Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion app (from the creators of Instaplus.me). Install Jesica on your Android phone …

YouTube Stories: The Stories format can be used by channels with more than 10 thousand subscribers

YouTube Stories: The Stories format can be used by channels with more than 10 thousand subscribers

YouTube launches Stories for channels with over 10k subscribers. Stories will disappear not after 24 hours, like on Instagram, but after 7 days. As a reminder, this feature has been tested by a limited number of users over the past year. Auto promotion on Instagram without blocks Recommended: Jesica is …

Odnoklassniki launched a new cover format for groups

Odnoklassniki launched a new cover format for groups

The social network “Odnoklassniki” presented new covers for groups. Now administrators can place important information for subscribers on the cover or decorate their group with just a few clicks. Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion app (from the creators of Instaplus.me). Install Jesica on …

Instagram will launch a new ad format for brands

Instagram will launch a new ad format for brands

A new ad format will appear on Instagram – Branded content ads. Brands will now be able to use posts with their products as advertisements for bloggers. Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion app (from the creators of Instaplus.me). Install Jesica on your Android …

How to make a live cover for a VKontakte group.  Format, examples, templates

How to make a live cover for a VKontakte group. Format, examples, templates

In December 2018, VKontakte introduced a new functionality that helped revitalize company communities – live covers. The community owner can upload up to five images or short videos that automatically change. Such a cover is guaranteed to make the group’s design on VK more memorable, help tell your story, show …

How to add a video to Yandex Zen.  Acceptable format, size and length

How to add a video to Yandex Zen. Acceptable format, size and length

We have already written about working in Yandex.Zen: how to create a narrative or publish a link, now we will figure out how to upload a video to your channel. From today’s article, you will learn the basic technical requirements for a video: size, format, length. Get step-by-step instructions on …

Payment for impressions (CPM) for the “Site Advertising” format in VK

Payment for impressions (CPM) for the “Site Advertising” format in VK

Pay-per-view (CPM) is now available for the “Site Advertising” VKontakte format. You can pay for impressions and select a rate for 1000 impressions in the corresponding settings item when launching targeted advertising on VK. Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion app (from the creators …

VKontakte announced a new advertising format “Advertising mini-applications”

VKontakte announced a new advertising format “Advertising mini-applications”

A new ad format has appeared to promote VKontakte mini-applications. Ads will be shown in the news feed, and where exactly – in the desktop version or on mobile devices – you can choose yourself. Moreover, if your widget is in the catalog, then you will receive a bonus from …

VKontakte is testing the “Personal Page Advertising” format

VKontakte is testing the “Personal Page Advertising” format

VKontakte launched an open test of the “Personal Page Advertising” format. In the new format, you can promote both the entire page and a separate publication on it. Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion app (from the creators of Instaplus.me). Install Jesica on your …