Yandex and Google maps: tips, mistakes and influence on the reputation

Yandex and Google maps: tips, mistakes and influence on the reputation

Recommendations for working with cartographic systems are given by Vladislav Sinchugov, Head of Social Media Advertising and Reputation Management Department at Ashmanov & Partners. He worked with major brands BOSCH, Clarins, Royal Canin, Almaz-Antey, IL Patio, etc. Reading time: 4.5 minutes Tags: Optimization, SEO, Yandex, Google, trends What is the …

Search space Yandex and Google for business

Search space Yandex and Google for business

Search visibility is a growth driver 93% of Internet users’ activity starts in search engines. Shopping is no exception. For example, in Russia, more than half of the visitors to online stores come from Yandex and Google. Getting a website to a high position in search results is as much …

Where is ecommerce heading in the Russian search engine Yandex and Google.  Report based on a sample of 200,000 requests

Where is ecommerce heading in the Russian search engine Yandex and Google. Report based on a sample of 200,000 requests

Problematic In many topics in the search results in Yandex and Google, the user in response to his request first of all sees the sorcerer: It picks up the CTR. This is bad. After that, contextual advertising comes in, and CTR is lost on it again. And only then organic …

Five Google Trends in 2020

Five Google Trends in 2020

If you are doing SEO outside of Russia, you know that Google dominates the world in search terms. It is ranked first, Google Images second, YouTube third. Five main trends can now be identified in its development. 1. Search by zero click One of the founders of Google, Larry Page, …

Website promotion in Google

Website promotion in Google

Website promotion in google Promotion strategies in different search engines will differ from each other. The reasons for this are that each search engine is a completely independent structure and independently determines important criteria for a site that can reach the TOP of search results. In this article, we will …