Barry Schwartz: “Google Page Experience is unlikely to affect rankings, but it’s worth implementing.” Highlights from the interview

Barry Schwartz: “Google Page Experience is unlikely to affect rankings, but it’s worth implementing.” Highlights from the interview

    Barry Schwartz. American SEO expert, author and editor of Search Engine Roundtable, Search Engine Land     About SEO in tough times Hello Barry! You are one of the most famous American SEO experts in Russia, along with Cyrus Shepard, Rand Fishkin, Kevin Indig, etc. But, as far …

How to run video ads through Google Ads

How to run video ads through Google Ads

  Video advertising is the most promising format for online advertising. 80% of users prefer to watch a video about a product rather than read information about it or look at pictures. At the same time, 64% of those surveyed are willing to buy a product after watching a video …

Sorcerers of Yandex and Google: what it is and how it affects your reputation

Sorcerers of Yandex and Google: what it is and how it affects your reputation

Search engines have always sought to provide fast, simple and maximally relevant answers to users’ questions. To this end, various algorithms and tools were created. That’s how the search engines came up with sorcerers. Back in 2005 Google presented a special search elements One-Box, and in 2006 appeared first sorcerer …

Google Ads for online stores: the most effective types of ads

Google Ads for online stores: the most effective types of ads

Why do online stores need to promote in Google Adwords? SEO promotion is a great way to drive traffic and increase website traffic. However, 46% of all clicks on Google go to the three paid ads: paid search ads intercept almost half of the clicks from organic search results.   …

Google Promotion in 2021: New Core Web Vitals Ranking Factors

Google Promotion in 2021: New Core Web Vitals Ranking Factors

Reading time: 7 minutes Tags: SEO, internet marketing, google, usability What the article is about: How Google will measure site quality using Core Web Vitals; How to measure and improve site performance according to Google requirements Why it’s important to start preparing for the Core Web Vitals update now. Who …

Yandex and Google maps: tips, mistakes and influence on the reputation

Yandex and Google maps: tips, mistakes and influence on the reputation

Recommendations for working with cartographic systems are given by Vladislav Sinchugov, Head of Social Media Advertising and Reputation Management Department at Ashmanov & Partners. He worked with major brands BOSCH, Clarins, Royal Canin, Almaz-Antey, IL Patio, etc. Reading time: 4.5 minutes Tags: Optimization, SEO, Yandex, Google, trends What is the …

Search space Yandex and Google for business

Search space Yandex and Google for business

Search visibility is a growth driver 93% of Internet users’ activity starts in search engines. Shopping is no exception. For example, in Russia, more than half of the visitors to online stores come from Yandex and Google. Getting a website to a high position in search results is as much …

Where is ecommerce heading in the Russian search engine Yandex and Google.  Report based on a sample of 200,000 requests

Where is ecommerce heading in the Russian search engine Yandex and Google. Report based on a sample of 200,000 requests

Problematic In many topics in the search results in Yandex and Google, the user in response to his request first of all sees the sorcerer: It picks up the CTR. This is bad. After that, contextual advertising comes in, and CTR is lost on it again. And only then organic …

Five Google Trends in 2020

Five Google Trends in 2020

If you are doing SEO outside of Russia, you know that Google dominates the world in search terms. It is ranked first, Google Images second, YouTube third. Five main trends can now be identified in its development. 1. Search by zero click One of the founders of Google, Larry Page, …

Website promotion in Google

Website promotion in Google

Website promotion in google Promotion strategies in different search engines will differ from each other. The reasons for this are that each search engine is a completely independent structure and independently determines important criteria for a site that can reach the TOP of search results. In this article, we will …