Barry Schwartz. American SEO expert, author and editor of Search Engine Roundtable, Search Engine Land About SEO in tough times Hello Barry! You are one of the most famous American SEO experts in Russia, along with Cyrus Shepard, Rand Fishkin, Kevin Indig, etc. But, as far …
Video advertising is the most promising format for online advertising. 80% of users prefer to watch a video about a product rather than read information about it or look at pictures. At the same time, 64% of those surveyed are willing to buy a product after watching a video …
Search engines have always sought to provide fast, simple and maximally relevant answers to users’ questions. To this end, various algorithms and tools were created. That’s how the search engines came up with sorcerers. Back in 2005 Google presented a special search elements One-Box, and in 2006 appeared first sorcerer …
Continue reading “Sorcerers of Yandex and Google: what it is and how it affects your reputation”
Now we are ready to share with you how we use the results of search analytics lab research in practical work with clients. At the Optimization-2020 conference practical cases were presented by Olga Yudina, Digital Director of “Ashmanov and Partners. Case #1: Online pet supply store. Result: Doubled …
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Why do online stores need to promote in Google Adwords? SEO promotion is a great way to drive traffic and increase website traffic. However, 46% of all clicks on Google go to the three paid ads: paid search ads intercept almost half of the clicks from organic search results. …
Continue reading “Google Ads for online stores: the most effective types of ads”
Reading time: 7 minutes Tags: SEO, internet marketing, google, usability What the article is about: How Google will measure site quality using Core Web Vitals; How to measure and improve site performance according to Google requirements Why it’s important to start preparing for the Core Web Vitals update now. Who …
Continue reading “Google Promotion in 2021: New Core Web Vitals Ranking Factors”
Recommendations for working with cartographic systems are given by Vladislav Sinchugov, Head of Social Media Advertising and Reputation Management Department at Ashmanov & Partners. He worked with major brands BOSCH, Clarins, Royal Canin, Almaz-Antey, IL Patio, etc. Reading time: 4.5 minutes Tags: Optimization, SEO, Yandex, Google, trends What is the …
Continue reading “Yandex and Google maps: tips, mistakes and influence on the reputation”
Search visibility is a growth driver 93% of Internet users’ activity starts in search engines. Shopping is no exception. For example, in Russia, more than half of the visitors to online stores come from Yandex and Google. Getting a website to a high position in search results is as much …
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Problematic In many topics in the search results in Yandex and Google, the user in response to his request first of all sees the sorcerer: It picks up the CTR. This is bad. After that, contextual advertising comes in, and CTR is lost on it again. And only then organic …
If you are doing SEO outside of Russia, you know that Google dominates the world in search terms. It is ranked first, Google Images second, YouTube third. Five main trends can now be identified in its development. 1. Search by zero click One of the founders of Google, Larry Page, …
