Facebook introduced the “Experiments” section with tests in Ads Manager

Facebook introduced the “Experiments” section with tests in Ads Manager

Facebook added a new Experiments section to Ads Manager. It will collect tests launched in advertising campaigns, as well as statistics and reports on them. Experiments combine several types of tests, formerly called Tests and Results, and Split Testing. Thanks to a more streamlined and intuitive interface, it will be …

Facebook introduced social media content calendar template

Facebook introduced social media content calendar template

Facebook shared guidelines for creating an effective social media content calendar and also showed a basic content calendar template. Read also: How to create a content plan for Instagram Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion app (from the creators of Instaplus.me). Install Jesica on …

Instagram introduced the Instagram Shop app for shopping

Instagram introduced the Instagram Shop app for shopping

Instagram Shop is an in-app shopping app where users can find products and brands they like. Testing of the Instagram Shop in the USA begins today. In the coming weeks, the test will be rolled out around the world. Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram …

VKontakte introduced the “Shopping” section in the mobile application

VKontakte introduced the “Shopping” section in the mobile application

Social networks continue to move towards e-commerce – the “Shopping” section has appeared in the VKontakte mobile application. This is an endless feed with records, photos, videos and articles to which goods are attached – you can buy them directly on VKontakte. The principle of operation is a feed of …

VKontakte introduced weekly automatic reports for communities

VKontakte introduced weekly automatic reports for communities

Every week VKontakte will prepare a report with the indicators of your VKontakte group and send it to the bell. The report will contain only the most important metrics that will be useful when working with advertising or content planning and will help you develop your community more effectively. The …