Optimization 2020: what will be remembered for the main conference on search marketing

Optimization 2020: what will be remembered for the main conference on search marketing

What has changed this year? We moved everything online. We have dealt with digitalization successfully. For the first time in 19 years (!) The conference was held completely online due to the pandemic. The organizing committee made a lot of efforts to preserve the atmosphere of the classic Optimization with …

How can a business increase sales with personalized marketing?

How can a business increase sales with personalized marketing?

Reading time: 5 minutes Tags: e-mail marketing, internet marketing, online shopping What the article is about: We will tell you how targeted marketing and machine learning help the growth of LTV (Lifetime Value) – an important marketing indicator that demonstrates the amount of profit per customer for the entire time …

What is SMM or how social media marketing works

What is SMM or how social media marketing works

Today we will answer the question of what SMM is and how it works. The abbreviation SMM stands for Social Media Marketing, which in turn translates as Social Media Marketing. In essence, SMM is everything that is somehow connected with promotion and promotion on social networks. The main platforms for …

Event marketing – what is it, examples, types, tools

Event marketing – what is it, examples, types, tools

Event or event marketing is a set of marketing activities aimed at promoting a product or company in relation to a specific event. Most often these are world-famous events or events created specifically for the company: for example, thematic flash mobs. The main idea of ‚Äč‚Äčevent marketing was voiced thousands …

Marketing headlines: 100+ examples and templates

Marketing headlines: 100+ examples and templates

Sales headlines are text that grabs attention and forces the user to take the next step: read a post, click on an ad, open an email, and more. Selling headlines are used in e-mail newsletters, landing pages, content marketing, SMM, advertisements and other marketing tools. We’ve put together a stunning …

10 Instagram Marketing and Advertising Accounts You Should Follow

10 Instagram Marketing and Advertising Accounts You Should Follow

We present a selection of Instagram accounts that will be useful for marketers, entrepreneurs and business owners. Use buttons “Prev” and “Next”, to flip through slides. 1. Ilya Balakhnin @ibalahnin 11 thousand subscribers Writes about marketing and analytics. A lot of useful things. Positions itself as the # 1 marketing …

Facebook is testing social email marketing

Facebook is testing social email marketing

Facebook is testing new tools for small and medium-sized businesses that will allow companies to send mailings via social media. Adweek wrote about this, referring to representatives of the social network. Companies will be able to download email addresses for mailing individually or using a file. It will be possible …

What is Influence Marketing and How to Use It

What is Influence Marketing and How to Use It

Marketing is multifaceted and one of its directions is influencer marketing – cooperation with opinion leaders (bloggers, stars, experts) in order to promote a product. In this article, we will tell you more about what influencer marketing is, what tasks it solves and how to use it (using the example …

Don’t shoot yourself in the foot! How the business itself kills marketing results

Don’t shoot yourself in the foot! How the business itself kills marketing results

Conventionally, everything can be reduced to three things: managers from the business side kill the results, the business itself buries the results for internal reasons, and the agencies lose clients. The programmer knows best how to do marketing Most often, the situation occurs in micro-business. These are, for example, small …

Marketing in times of uncertainty

Marketing in times of uncertainty

What’s going on now? This winter and spring, almost every government has focused on fighting the coronavirus and reducing deaths. Because of this, the economy is changing. Obviously, demand is growing in some industries, mainly for reasons related to the coronavirus. And in others it falls catastrophically. While the quarantine …