ROPO analytics: how online advertising affects offline purchases.  Case from the pharmaceutical business.

ROPO analytics: how online advertising affects offline purchases. Case from the pharmaceutical business.

Sergey Shivalin, a consultant for the creation of end-to-end analytics systems at UMSolution, spoke at Optimization 2019 how this analysis works on the example of a pharmaceutical company. Reading time: 6 minutes Tags: web analytics, marketing, online shopping What is the article about? ROPO Analytics helps you understand how online …