Кейс BOSCH Zamo III: как мы добились максимума охватов и вовлечённости, экспериментируя с рекламой сложного продукта

Кейс BOSCH Zamo III: как мы добились максимума охватов и вовлечённости, экспериментируя с рекламой сложного продукта

    Promoting complex technology products doesn’t usually involve experimenting with new channels. But if you take a chance and apply them together with traditional tools, you can achieve great results. When Bosch launched the updated Zamo III laser rangefinder, they asked us to run a reach advertising campaign. Using …

Promotion of brands of children’s products on social networks: learning from examples

Promotion of brands of children’s products on social networks: learning from examples

We understand how children’s brands in Russia manage accounts and communities in social networks. Types of child brands social media accounts After checking the social networks of children’s brands, we identified five types of profile management. The big brands have one thing in common: a lot of slogans, large online …

Google Promotion in 2021: New Core Web Vitals Ranking Factors

Google Promotion in 2021: New Core Web Vitals Ranking Factors

Reading time: 7 minutes Tags: SEO, internet marketing, google, usability What the article is about: How Google will measure site quality using Core Web Vitals; How to measure and improve site performance according to Google requirements Why it’s important to start preparing for the Core Web Vitals update now. Who …

VKontakte updated statistics of mobile promotion

VKontakte updated statistics of mobile promotion

VKontakte has presented updated statistics for mobile promotion. It has become more detailed and clearer. The statistics will take into account ads launched using mobile promotion. In the corresponding section, you can select the community of interest and see its general indicators. To find out the results of a particular …

Promotion of the group in Odnoklassniki

Promotion of the group in Odnoklassniki

The social network Odnoklassniki is an excellent base for your business: there are a lot of people, easy accessibility of information, the product can be shown “face”. Therefore, the promotion of a group in Odnoklassniki is a good way to attract your target audience. What can be done social media …

Promotion of a beauty salon on Instagram

Promotion of a beauty salon on Instagram

The topic of today’s article is the promotion of a beauty salon on Instagram. Instagram is one of the most optimal platforms for promoting a beauty salon. There are several reasons for this: the popularity of this network – today a huge number of people around the world use this …

Creation and promotion of events in VK

Creation and promotion of events in VK

Regardless of the occupation, position and focus of activity, each person may need a tool such as creating and promoting events in VK. First of all, event managers and heads of various entertainment projects can resort to it. But this knowledge may be needed by a wider range of users. …

SEO promotion of B2B sites

SEO promotion of B2B sites

SEO promotion of B2B sites Companies in the B2B segment do not work with private clients, but with other companies (business-to-business). This imposes significant amendments in the methods of building the structure of the site and its promotion. Today we will open the veil of the secret of seo-promotion of …

Yandex.Zen updates: microblogging, comments and promotion

Yandex.Zen updates: microblogging, comments and promotion

The latest Yandex.Zen updates eloquently indicate that the platform is systematically moving towards a social network format. Zen launched microblogging, allowed to comment on materials and launch promotion. And now about everything about this in a little more detail. Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram …

How to create an online store in VK from scratch: opening, design, promotion

How to create an online store in VK from scratch: opening, design, promotion

If you want to open your online store, then today it is not at all necessary to invest a large amount at the start. Create an online VKontakte store for free. More than 3 million users visit VKontakte every day. This means that you have access to a ready-made audience. …