Promotion of brands of children’s products on social networks: learning from examples

Promotion of brands of children’s products on social networks: learning from examples

We understand how children’s brands in Russia manage accounts and communities in social networks. Types of child brands social media accounts After checking the social networks of children’s brands, we identified five types of profile management. The big brands have one thing in common: a lot of slogans, large online …

What is SMM or how social media marketing works

What is SMM or how social media marketing works

Today we will answer the question of what SMM is and how it works. The abbreviation SMM stands for Social Media Marketing, which in turn translates as Social Media Marketing. In essence, SMM is everything that is somehow connected with promotion and promotion on social networks. The main platforms for …

Social media content: 30 hot ideas

Social media content: 30 hot ideas

Do you want to create your own community on Facebook, VKontakte, Instagram or even Telegram, but don’t know where to start? Think about filling first. Content on social networks today is practically depreciated – some copy from others, others take from sites, or set the task of writing content to …

How to create viral content on social media

How to create viral content on social media

Social networks have become part of our life – many people share every step in them, do business, send friends links to their favorite materials and share their emotions. Thanks to “live” communication and a simple algorithm for disseminating information, viral content on social networks is very common. For comparison, …

The best time to publish posts on Instagram, VK and other social networks

The best time to publish posts on Instagram, VK and other social networks

The main goal pursued by companies that own accounts in social networks is to attract the maximum number of users to their page. How many followers will see the proposed information depends on the successful publication time. Therefore, it is important to choose the best time to publish posts when …

How to launch social media ads quickly: a step-by-step guide with examples

How to launch social media ads quickly: a step-by-step guide with examples

We will tell you how to launch advertising campaigns in social networks, even if you have never worked with advertising accounts on VKontakte, Facebook and myTarget. What if you need to launch advertising campaigns in social networks in a day or two, but there is no advertising specialist or marketer …

Social media sales: from apparel to b2b

Social media sales: from apparel to b2b

Social media is a versatile and almost free business tool for increasing sales. According to the data of the research agency Data Insight, transactions worth 591 billion rubles were made through social channels in Russia last year. Of these, 42% falls on instant messengers and social networks. Over the past …

How to set up cross-posting on social networks: Instagram, VKontakte, Facebook

How to set up cross-posting on social networks: Instagram, VKontakte, Facebook

If your company is present in several social networks at the same time, then for the convenience of publishing, you need to use cross-posting – this is when the same content is simultaneously published on all pages of the company in social networks. There are special services that allow you …

Which social network to run ads on in 2020

Which social network to run ads on in 2020

The E-Promo research showed how much advertising costs and how effective it is on the largest social networks. We study the report and find out for what purposes each of them is suitable and in which social network it makes sense to launch ads in the new year. Where are …

SMM trends 2020. How to promote your business on social networks in the New Year

SMM trends 2020. How to promote your business on social networks in the New Year

On social media, trends change very quickly. Largely thanks to the developers introducing all the new features. For example, there were no stories on Instagram until 2016, but now it is one of the most powerful promotion tools. You need to constantly monitor trends, adopt new chips and keep up …