Targeted advertising – what is it, types of ads and targeting settings

Targeted advertising – what is it, types of ads and targeting settings

The development of targeted advertising began with the active development and increasing availability of the Internet. Nowadays technologies allow using targeting mechanisms for offline advertising campaigns. Targeting settings groups Conditionally targeted advertising can be divided into groups of settings. Depending on the goals and characteristics of the campaign, targeting can …

How to reduce the cost of a targeted action by 5 times in three months?  Case

How to reduce the cost of a targeted action by 5 times in three months? Case

Client features The company operates in the segment of plastic windows, and the work was complicated by the seasonality of demand in this area. As you can see from Yandex.Wordstat data, they are much less often searched for in winter than in summer. During the peak season, demand increases and …

The 10 Best Targeted Advertising Courses

The 10 Best Targeted Advertising Courses

We have already written about who a targetologist is and what he does. In short, this is a specialist in setting up and launching advertising on the Internet. Its task is to make sure that ads are seen not by everyone, but only by the target audience. The targeting specialist …