Attracting targeted traffic to the site

Attracting targeted traffic to the site

More visitors is better than fewer visitors. Therefore, sooner or later, beforethe owners of the site are faced with the question of how to make the traffic to the site grow, but at the same time be targeted, convert well into applications and registrations (or better immediately into customers) and …

YouTube ads can be targeted to TV screens

YouTube ads can be targeted to TV screens

Google Ads has added the ability to target TV screens, game consoles, and Chromecast and Apple TV media players for YouTube ads. According to Google, users watch an average of 180,000 hours of YouTube videos on TV screens every day. Auto promotion on Instagram without blocks Recommended: Jesica is an …

Automation of targeted advertising with a new module from Promopult

Automation of targeted advertising with a new module from Promopult

A new tool has appeared in the PromoPult system – a targeted advertising module. Now you don’t need an SMM specialist or a targeting specialist to advertise your project on social networks. The work in the new module is automated, all stages are provided with recommendations and tips, and most …

Targeted advertising – what is it, types of ads and targeting settings

Targeted advertising – what is it, types of ads and targeting settings

The development of targeted advertising began with the active development and increasing availability of the Internet. Nowadays technologies allow using targeting mechanisms for offline advertising campaigns. Targeting settings groups Conditionally targeted advertising can be divided into groups of settings. Depending on the goals and characteristics of the campaign, targeting can …

How to reduce the cost of a targeted action by 5 times in three months?  Case

How to reduce the cost of a targeted action by 5 times in three months? Case

Client features The company operates in the segment of plastic windows, and the work was complicated by the seasonality of demand in this area. As you can see from Yandex.Wordstat data, they are much less often searched for in winter than in summer. During the peak season, demand increases and …

The 10 Best Targeted Advertising Courses

The 10 Best Targeted Advertising Courses

We have already written about who a targetologist is and what he does. In short, this is a specialist in setting up and launching advertising on the Internet. Its task is to make sure that ads are seen not by everyone, but only by the target audience. The targeting specialist …