How to create a Facebook and Instagram look-a-like audience for targeting

How to create a Facebook and Instagram look-a-like audience for targeting

When launching targeted ads, it is important that the message reaches the target audience. Several specialists are involved in this process – a targetologist (configures the parameters of the advertising campaign), a copywriter (writes the ad text), a designer (creates ad creatives). To show ads to target audiences, and not …

2 new types of YouTube ad targeting

2 new types of YouTube ad targeting

Google Announces 2 New Types of Targeting for Ads on Youtube, thanks to which the opportunities for advertisers become even wider. Added targeting to user habits and important life events. At the moment, we know that habit targeting makes it possible to show ads to those who visit most often: …

VKontakte has a new targeting – “Community Activity”

VKontakte has a new targeting – “Community Activity”

The social network VKontakte announced the launch of a new targeting – “Community Activity”. According to the test results, the new targeting showed high CTR and conversion rates compared to advertising campaigns with other types of targeting. Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion app …

VKontakte launches targeting presets

VKontakte launches targeting presets

VKontakte will allow advertisers to create and apply targeting presets. Now in the VK advertising office you can create and save up to 50 templates of various variations. This will allow everyone who uses VKontakte ads to significantly reduce the time for creating and editing ads. Auto promotion on Instagram …

VKontakte introduced keyword targeting

VKontakte introduced keyword targeting

VKontakte has launched keyword targeting – a new tool for business promotion. The system takes into account the behavior of VKontakte users and the data of Mail.ru Group projects as a whole. These can be search queries, transitions to sites of certain topics, views and transitions to cards of goods …

Contextual targeting settings have been updated in myTarget

Contextual targeting settings have been updated in myTarget

Contextual targeting settings have been updated in the targeted advertising service myTarget. Now advertisers have more flexible search query settings for displaying ads. Previously, contextual targeting could be customized by uploading keywords in .csv format. Now the service interface can create a list of keywords. It is also possible to …

Facebook will start showing who uploaded your ad targeting contact information

Facebook will start showing who uploaded your ad targeting contact information

Facebook users will be able to see when and by whom their contact information was uploaded, and whether it has been shared with other brands and partners. Previously, Facebook only showed you which brand is using your contact information for targeting. Already from February 28, by clicking on the Facebook …

VKontakte has new targeting settings: “Interested audience” and “Expand audience”

VKontakte has new targeting settings: “Interested audience” and “Expand audience”

VKontakte announced two updates to its targeting settings: “Interested audience” and “Expanding audience”. Let’s figure out how the new options work and how to use them. Read also: How to properly set up targeted advertising on VK Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion app …

VKontakte launches targeting by users’ music preferences

VKontakte launches targeting by users’ music preferences

VKontakte has appeared targeting users’ musical preferences. In the ad settings, you can now specify or exclude certain musicians. This option will be of interest primarily to those who organize concerts, sell merchandise and so on. Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion app (from …

Facebook targeting: customization and features

Facebook targeting: customization and features

Features of Facebook targeting: One ad account for setting up and running Facebook and Instagram campaigns. Automatic configuration and management tools. More than 600 ready-made audiences. Bulk work with generic ads. Creation of nested campaigns. More than 50 metrics to analyze performance. A limitation in working with Facebook is the …