VKontakte has new targeting settings: “Interested audience” and “Expand audience”

VKontakte has new targeting settings: “Interested audience” and “Expand audience”

VKontakte announced two updates to its targeting settings: “Interested audience” and “Expanding audience”. Let’s figure out how the new options work and how to use them. Read also: How to properly set up targeted advertising on VK Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion app …

VKontakte launches targeting by users’ music preferences

VKontakte launches targeting by users’ music preferences

VKontakte has appeared targeting users’ musical preferences. In the ad settings, you can now specify or exclude certain musicians. This option will be of interest primarily to those who organize concerts, sell merchandise and so on. Auto promotion on Instagram without blocks Recommended: Jesica is an Instagram promotion app (from …

Facebook targeting: customization and features

Facebook targeting: customization and features

Features of Facebook targeting: One ad account for setting up and running Facebook and Instagram campaigns. Automatic configuration and management tools. More than 600 ready-made audiences. Bulk work with generic ads. Creation of nested campaigns. More than 50 metrics to analyze performance. A limitation in working with Facebook is the …

Targeted advertising – what is it, types of ads and targeting settings

Targeted advertising – what is it, types of ads and targeting settings

The development of targeted advertising began with the active development and increasing availability of the Internet. Nowadays technologies allow using targeting mechanisms for offline advertising campaigns. Targeting settings groups Conditionally targeted advertising can be divided into groups of settings. Depending on the goals and characteristics of the campaign, targeting can …