How to reduce the cost of a targeted action by 5 times in three months?  Case

How to reduce the cost of a targeted action by 5 times in three months? Case

Client features The company operates in the segment of plastic windows, and the work was complicated by the seasonality of demand in this area. As you can see from Yandex.Wordstat data, they are much less often searched for in winter than in summer. During the peak season, demand increases and …

Marketing in times of uncertainty

Marketing in times of uncertainty

What’s going on now? This winter and spring, almost every government has focused on fighting the coronavirus and reducing deaths. Because of this, the economy is changing. Obviously, demand is growing in some industries, mainly for reasons related to the coronavirus. And in others it falls catastrophically. While the quarantine …