2 new types of YouTube ad targeting

2 new types of YouTube ad targeting

Google Announces 2 New Types of Targeting for Ads on Youtube, thanks to which the opportunities for advertisers become even wider. Added targeting to user habits and important life events. At the moment, we know that habit targeting makes it possible to show ads to those who visit most often: …

User content – types and methods of creation

User content – types and methods of creation

Did you know that nearly 25% of any resource is user-generated content? Be it a news portal, scientific community, humorous public or even an online store. We are used to absorbing information in a complex way, often without thinking about what exactly we are reading at the moment. However, if …

Event marketing – what is it, examples, types, tools

Event marketing – what is it, examples, types, tools

Event or event marketing is a set of marketing activities aimed at promoting a product or company in relation to a specific event. Most often these are world-famous events or events created specifically for the company: for example, thematic flash mobs. The main idea of ‚Äč‚Äčevent marketing was voiced thousands …

Targeted advertising – what is it, types of ads and targeting settings

Targeted advertising – what is it, types of ads and targeting settings

The development of targeted advertising began with the active development and increasing availability of the Internet. Nowadays technologies allow using targeting mechanisms for offline advertising campaigns. Targeting settings groups Conditionally targeted advertising can be divided into groups of settings. Depending on the goals and characteristics of the campaign, targeting can …