Facebook added a “Multiple Text Optimization” option to test headlines and ad copy.
Advertisers will now be able to customize multiple heading and text variations for a single ad. As the ad spins, Facebook algorithms will select and show the best option.
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How to set up testing of headlines and ad copy on Facebook and Instagram
The Facebook ad account allows you to customize ads not only in Facebook itself, but also in Instagram, which means that the test of headings and text can be set up there as well.
To do this, when setting up advertising on Facebook, at the stage of creating creatives, you will need to add additional options for titles and texts in the “Texts and Links” section. In the English interface, the “Add another option” button is responsible for this function.
This option is currently being rolled out and will become available to all advertisers in the next few weeks.
Earlier we wrote that Instagram added the “Serial” option to IGTV.