You have read a bunch of articles, watched free webinars, participated in marathons, and even applied what you learned in practice. At the same time, the feeling that you are missing something … Something important … Your knowledge is like a puzzle that needs to be put together.
Training will help to do this. We bring to your attention a selection of courses from experts, marketers and practitioners that will help you understand SMM promotion on Instagram for business.
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Read also: Programs for masslooking on Instagram
5 best courses to promote on Instagram
The selection will present both general courses, covering the whole range of areas, and highly specialized ones, such as training on maintaining and administering an account or setting up targeting.
Instagram Promotion Course
The Instagram Promotion course is ideal for SMM managers, marketers and entrepreneurs. Credits: SkillBox in collaboration with Epicstars. Course duration is 3 months. Online access method.
The course program contains 7 blocks:
- Getting to know Instagram… Account creation, settings and account registration.
- Account registration… Account creation and protection, profile design.
- Working with content… Content creation, its types and main genres. Ideas for content. Work with photos, videos and text. Major mistakes. How to use Stories.
- Preparing your account for traffic and first subscribers. Using your own resources, commenting on which post to choose for promotion.
- Targeted advertising… Promotion of posts through the Instagram app and through the Facebook Ads Manager. Facebook Ads Manager structure and audiences.
Traffic and lead forms.
- Working with bloggers… Preparing to launch an advertising campaign. Defining a strategy. Search for bloggers / publics on Instagram for advertising. Advertising placement and analytics of results.
- Bonus module…
Upon completion of the course, you will receive a diploma from Skillbox. The cost of the course is 25,000 rubles. Now there is a discount and the price is 19,990 rubles. There is also an installment plan. More details >>>
Course “Promotion on Instagram”
Authors of this course Netology. The course includes 8 hours of theory:
online webinars, cases and long reads. 16 hours of practice: modular work after each thematic block.
- Introduction to Instagram… The main trends and tendencies of promotion in Instagram. Formation of a promotion strategy: analysis of competitors, setting tasks and goals.
- Content creation… Review of popular formats. Training in the creation of relevant graphic, text and video content. Development of a content plan.
- Account promotion… Studying working with bloggers: who are influencers, trendsetters and opinion leaders. How to set a task and control the result. How to set up and analyze targeted ads.
- Building an active community… How to build an active and engaged Instagram community. How to connect with subscribers and retain your audience.
- Graduate work… At the end of the course, you will make a presentation of your project: fill your account with relevant content and present to your defense a plan for promoting your account for the next month, with a forecast and justification for achieving business goals.
At the end of the course you will receive documents confirming the course. The cost of the course is 26 900 rubles. At the moment there is a discount and a price of 22,900 rubles. Payment in installments is possible. More details >>>
Online Course “Targeted Advertising on Facebook and Instagram”
The course includes: 54 academic hours and 59 practical assignments. The only certified training program in Russia and the CIS. The term of study is from 1 to 3 months. Certificate upon completion of training.
The course program consists of 6 thematic modules:
- Advertising strategy… General principles and differences of targeted advertising. Types and methods of attracting customers. Competitive analysis, development of hypotheses, drawing up a portrait of the target audience.
- Preparing to launch ads… Creation of an advertising account in Ads Manager. Types of ad campaign goals, UTM tags, targeting settings, setting pixels and launching ads.
- Development of advertising content… Development of advertisements and creatives for different target audiences. Viral posts. Techniques and cases for increasing conversion.
- Advanced ad settings… Techniques for managing rates. Audience settings: look a like, retargeting, behavioral factors. Lead forms, fixed rates, slideshows, chatbots.
- Analysis and optimization of advertising. KPIs and performance indicators, setting up reports in Yandex.Metrica and Google Analytics, conducting a / b and split testing.
- Content marketing: we get many times more leads. Development of a content strategy for the business goals of your company. Working with opinion leaders, secrets of increasing the number of subscribers.
Course cost – 8 600 rubles… Upon completion, you will receive an official business school certificate. More details >>>
Online course “Real Instagram 2.0”
Online course on creating a steady stream of applications, sales and customers from Instagram from Business Youth. Consists of 12 modules:
- Overview and introduction with with Instagram capabilities.
- Registration and account protection. How to properly register an account and protect it from theft and ban.
- Content creation… Daily posting of quality posts that catch customers and lead to deals. Formation of your own style.
- Account preparation to traffic. How to get your first 3,000 followers and money from Instagram.
- Organic traffic… How to work and get free traffic.
- Mass following and massliking… How to set up taking into account the new rules. Without the threat of a ban.
- Working with publics… How to advertise in public, determine key performance indicators. Use of advertising exchanges.
- Working with bloggers… Search for bloggers and work with them. Launch of this promotion channel.
- Contests and sweepstakes… Launch of activities, getting 5 times more new subscriptions per day, burst of orders, drawn up a contest plan for 12 months.
- Targeted advertising… Launching ads in feed, Stories and promo posts.
- Working with subscribers… Increased account visibility. The number of likes, comments and orders has increased significantly.
- Finding and hiring contractors… How to properly delegate Instagram management to a professional.
In addition to the course, you will receive document templates, checklists, screencasts and other materials that make it easier to work on Instagram. The cost of the course is 19,990 rubles…
Online course “Instagram Manager 3.0”
The course is suitable for beginner SMM specialists and entrepreneurs. Consider the course program:
- Content Marketing. Creation and implementation of content strategies, perfect text formula. Content plan, types of content.
- SMM… All paid and free ways to develop accounts. Methods for increasing engagement, outreach. Stories and live streams: making the most of it. Contests, givas, marathons, blogger / public advertising.
- Targeted advertising on Instagram and Facebook. Analysis of an advertising cabinet, advertising goals, Facebook pixel, creating catchy ads, traffic and advertising optimization. Retargeting and working with audiences.
The cost of the course is from 17,900 rubles.
It is interesting: Profession SMM-manager
Instagram is a working tool for any type of business. From coffee shop and flower shop to interior design and building materials. Competent specialists are in demand in the labor market. Therefore, if you want to pump yourself up as a specialist, choose the appropriate training on Instagram and take action.