The collection of Vkontakte applications has become more efficient: what has changed?

Vkontakte has introduced a new payment model for collecting applications – oCPM. Now it will be more efficient and cheaper to receive applications for business.

What is oCPM and how does it work?

ОСРМ – Optimized payment for impressions. This model now works for collecting applications through targeted advertising on Vkontakte. The system will automatically show ads to those who are most likely to complete the application. The scheme is especially relevant for car dealerships, real estate agencies, training platforms.

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How to start using?

In the Vkontakte advertising account, create an ad in the “Collection of applications” format. In the settings, set the oCPM payment method and specify the desired cost of the application.

Please note that to optimize the system specifically for your ad, you need a trial period with a maximum bid. The algorithm will collect statistics, analyze user behavior, and then you can reduce the bid price. So, the ad will be as effective as possible.

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Let us remind you that this is not the first upgrade in recent years; recently, the possibility of mass uploading of communities to the advertising cabinet has appeared.

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