The VKontakte advertising account now displays the price per subscriber from advertising.
The new indicator is called CPF (Сost Рer Follower) – Subscriber cost in targeted advertising.
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How to find out the cost of a subscriber in VK from targeting
In order for the subscriber cost data to be shown in reports for your ad campaigns, you must add it manually.
Open any advertising campaign and click on the gear icon.
The “Customize Table Fields” window opens. In the right column we find and put a tick in front of the CPF field.
After that, in campaigns for which the cost of a subscriber from VKontakte advertising can be calculated, it will be displayed in the very last column of the report.
Column positioning can also be set in the settings.
Early VK launched CPM for the “Site Advertising” format and allowed adding external sites as a publication source.