TikTok has started testing uploading videos up to 10 minutes long.

Some bloggers have already been notified of access to the new tool:

This clearly demonstrates Tic-Toc’s desire to expand opportunities for authors, as well as increase the advertising potential of the platform. The fact is that short videos limit the number of places to place ads. Whereas Instagram has a feed of posts, a storis feed, recommendations, IGTV and the Stores section, Tik Tok has only a video feed.

That’s why the social network started testing stories and launched videos up to 3 minutes long.

Also, earlier, TikTok announced partnerships with Vimeo and Canva.