The social network TikTok has entered into a multi-year licensing agreement with the US National Music Publishers Association (NMPA) for the use of musical works.
The NMPA includes three of the largest majors – Universal Music, Sony Music, Warner Music and many more different publishers. In 2019, the association wanted to sue the social network for copyright infringement.
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Recall that in May this year, TikTok has already made changes to the rules for the commercial use of music for brands verified in the social network.
Music is the backbone of TikTok. At the start in 2016-2017. TikTok and its Chinese version, Douyin, used music to pay ridiculous amounts of money to copyright holders. TikTok now has more than a billion audiences and has become a powerful influence on the entire industry.
The copyright holders wanted to get more money for the use of their assets and used the usual tool for this – the threat of a court. As a result, the deal took place. The amount of the new contract is unknown.
Earlier, TikTok launched the TikTok for Business platform, and will also add game templates for creating interactive promotions in the ad cabinet.
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