TikTok continues to work on new features for content creators and is launching a program called “Agency Center” which, when activated, will signal agencies that the creator is open for additional recommendations and support.

A new “Agency Center” option, is available to some users in the TikTok LIVE menu. There, you can activate the “Invite Agency” option, which, when enabled, will allow your profile to “search and invite any agency.”

According to a TikTok statement:

“Agency LIVE is a feature that allows you to find content creators to help develop within your streams. Provide tips and recommendations, share best cases and more.”

TikTok says LIVE agencies will eventually be able to invite creators to join their community, where they will be trained and where they can share experiences with other streamers.

The program is under development, the idea being that it will allow creators to improve their approach to live streaming, allowing them to better build an audience and add additional tools to their broadcasts, such as live shopping and promotions.