In 2021, augmented reality technology will gain even more attention than ever before. Completely new developments appear on the market, and the previous ones reach a qualitatively new level.
TikTok is taking steps in this direction too. Recently, a new effect with LiDAR technology appeared in the application, which takes into account the position of objects in the frame: serpentine and confetti fall on the sofa, floor, shoulders and heads of people, and then, when the person moves away, confetti falls off him, as in reality.
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LiDAR technology, which uses the phenomena of absorption and scattering of light, calculates how long it takes light to reach an object in the frame and bounce off it.
The new effect, originally created for the iPhone 12 Pro, will find wider application over time. It was written by AR / VR developer Garrett Fuselier and posted a preview of the thing on his LinkedIn last week.
Snapchat is trying to keep up, too. The company announced new LiDAR-based options for its Lens Studio to allow content creators to create their own lenses using this technology. It is also worth noting Facebook, which has a platform for creating Spark AR augmented reality effects.
LiDAR technology can significantly improve digital tools. AR-based apparel fitting apps, and other similar retail innovations that give shoppers the experience of being in a real store.
According to some estimates, AR will bring the advertising industry $ 8 billion in revenue in 2024, while last year AR financial receipts totaled $ 1.4 billion.Therefore, in the near future, we can expect new innovations from the AR sphere that will interact even better with real objects.
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