TikTok will launch a “LIVE Intro” option that allows you to customize a text splash screen for live broadcasts. With this screensaver, you can greet new viewers when they get to your broadcast.

You can enable the “LIVE Intro” option and create a screensaver in the broadcast settings. You can use this intro to welcome viewers and tell them what your broadcast is about and what you would like them to do as participants.

Live broadcasts in TikTok are gradually becoming more important elements than the videos themselves.

The main problem with short videos is that they are harder to monetize. You can’t add ads in the middle or at the beginning of the video, which makes direct monetization difficult. Broadcasting provides more opportunities for direct advertising.