TikTok has released official user data amid a conflict with US authorities and the launch of Reels on Instagram.
In its lawsuit against the Donald Trump administration, TikTok for the first time disclosed data on the number of monthly active users in the United States and around the world.
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TikTok audience in the USA:
- The daily audience of the service in the USA is 50 million.
- The service’s audience in the United States has grown from In January 2018, TikTok had 11 million users in the United States, and in February 2019, the audience reached 27 million.In June 2020, up to 91 million monthly active users.
- In August, the app’s audience in the US grew to 100 million monthly active users. Since January 2018, the growth has been 800%.
TikTok audience worldwide:
- In January 2018, there were approximately 55 million monthly active TikTok users worldwide.
- By December 2018, the audience has grown to 271 million, by December 2019 – to 507 million.
- The global audience in July 2020 reached 700 million monthly active users, and by August 2020, the application was downloaded 2 billion times worldwide. That being said, TikTok still lags behind Facebook, which has about 2.7 billion monthly active users worldwide.
Recall that in early August 2020, Trump signed a decree banning TikTok – the application allegedly collects data on American users for potential espionage.
Also, as part of the fight against the application ban in the United States, TikTok revealed the principles of the social network algorithms.
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