Stories are already available on Instagram, Facebook, YouTube, LinkedIn, Snapchat, Twitter and VKontakte. Now TikTok is preparing to launch its own version of Stories.
TikTok starts testing Stories
- TikTok Stories, like storis on other social networks, will disappear 24 hours after publication.
- The TikTok storis feed will appear as a pull-down sidebar on the left side of the screen.
- Navigation. Users will see stories from the accounts they are subscribed to. You’ll be able to flip through stories by tapping on the screen, as well as using the navigation at the bottom of the screen.
How to add a story to Tic-Toc
Based on the screenshots available today, the process of adding storis in TT, will look as follows.
- Step 1: To add storis to Tick-Tock, click on the camera icon in the upper left corner labeled “Create.”
Step 2: Take a photo with the Tick-Tock camera or select media from the gallery on your phone.
- Step 3. Add text, stickers, and other interactive elements.
- Step 4. publish the story.
Why does TikTok run Stories?
So far, the Stories in TikTok look a little strange. First, they appear on the main screen and obscure it. Second, TikTok is already a place for short videos, why would the social network want another such content format?
In fact, short videos don’t offer many opportunities for monetization, either for the platform itself or for creators. Ads can’t be inserted at the beginning or in the middle of a video, like on YouTube. And the social network itself can only show ads between users’ videos. Accordingly, this limits earnings and holds back further growth.
Therefore, the logic is simple. Storis on Tick-Tock will become an additional advertising space for both bloggers and the platform itself. Which will keep content creators engaged and earning.
Recently, TikTok increased the maximum length of TikTok videos from 60 seconds to 3 minutes, which also expands opportunities for bloggers.
When will TikTok Stories appear? Exact details on the extent of story testing in TikTok, are not yet available. It is not known in which countries the testing will be rolled out.