TikTok has begun testing advertising in search results, which will allow ads to be targeted based on search queries.

Ads in TikTok search are tagged with ads and are shown in the first four displayed results.

Thanks to the new option, advertisers in TikTok will be able to show ads to users who use certain keywords when searching. That is, just like how search engine advertising works.

In addition, TikTok will show advertisers a list of search terms that get the most clicks.

Based on this data, you can then create a database of the most popular search queries in the app to help promote your content on the platform.