TikTok started testing links in the profile description. Testing will affect only individual users who will be able to add links to the profile description.
At the moment, all users can add links only to their Instagram account.
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TikTok continues to seek additional revenue streams. Placing links will allow authors to monetize their audience. Based on the video posted by marketer Fabian Bern, viewers will be able to buy the products featured in the video.
– Fabian Bern 法 比 安 (@iamfabianbern) November 14, 2019
Currently, the only way to make money on TikTok is to close deals with advertisers outside the platform. According to the developers, if it becomes easier to make money with TikTok, it will attract new authors to the platform.
Previously, Yandex.Direct launched advertising on TikTok through its interface.