TikTok is testing a new option that will allow uploads of videos up to 3 minutes long. As you can see in the screenshot below, some users got “early access” to this option.

Initially, TikTok videos had a 15 second limit, but then the platform increased it to 60 seconds. If TikTok now increases the maximum video length to 3 minutes, it could have a big impact on how people and especially companies use the app.

A 3 minute video can fit much more information, which will allow you to make more meaningful commercials, detailed guides, and more. At the same time, it is worth noting that TikTok has achieved success precisely due to the limitation of the video length, which forces the authors to be more creative in approaching the issue and try to attract attention in a short time.

But the same was said about Twitter. In 2017, when Twitter announced it was doubling the length of tweets, many thought it would hurt the platform because the 140-character limit was the key to Twitter’s success. Motivating people to be laconic seemed to be a key element for the app, but since then Twitter has maintained its frequency of use, and additional characters have not had a major negative impact on the platform.

Will the same work for TikTok? Will the length of the video be critical?

Previously, TikTok began testing filters for search, as well as a Learn feed for educational content.