Creating a stylish and memorable Instagram is an art. But at first all great artists do not create anything fundamentally new. As the great Picasso said, good artists come up with ideas, great ones steal. And if you trace the development of contemporary visual art, fashion, photography, cinema, then this is a reference on a reference.
Working on the style of your Instagram, we also suggest that you, if not steal, then be inspired by the stylish work of your colleagues. And for your convenience, we have even organized the basic principles that work for the result, from simple to complex.
1. Blogging preset
If you don’t have a lot of resources to work on Instagram, but you want a quick and effective result, use the preset. This is a ready-made standard for photo processing. So in one click you can bring your posts to a single style.
Take the Katieoneapp feed as an example. Blogger Ketevan Giorgadze created this application specifically to help all influencers and presents her own presets there. In combination with an interesting plot, it looks exciting.
But even if you are not a photography genius, but simply make Instagram for yourself, presets will still save you. See how regular blogs are transformed simply by single processing:
Read more about how to correct a photo after shooting in this article.
2. Fidelity to the palette
Want something a little more challenging, but also not in the mood to strain too much? Then palette work is for you. Choose 3-4 basic colors that you will draw on. If it is difficult to decide for yourself, use the Coolors service, which will generate a set for you.
In this category, the Neveson glass jewelry brand page is a great example. They base their visuals on shades of green, white and black.
Another surefire way to quickly add style to your account is to rely on rhythm. You don’t even need to create complex Instagram post designs. Make two types of visuals, one a color spot, the other a more photographic visual, and stagger them. In order not to get confused, you can pre-place drafts in SMMplanner and publish through the deferral.
If your focus is on text content, then excessive visuals can overload your account. Lovers of clean design and minimalism can follow the example of blogger Tatyana Nikonova. She has only 6 options for color frames, and the rest are her personal photos. However, people come to Tatiana’s account not so much to look as to read. And this approach allows you to stand out from the rest and quickly orient the visitor about what the blog is about.
Or see how Yandex Taxi uses this technique. They use the signature yellow color and checkerboard layout. But at the same time, they supplement the visual with photos, sketches, 3D graphics both on yellow cells and on white ones. This creates the integrity of the picture, but at the same time gives it freshness, because it is difficult to predict what will happen next.
In this article, you can find services that will help you create such simple templates.
Understanding your aesthetics will help you solve many problems at once: both with the selection of locations for photography, and with the design of the page on Instagram. You may need to create a mood board with brand ideas and associations to start with, but then you will save design time later.
Pay attention to the profile of the journalist Alena: lightness, French chic, notes of Provence prevail here. Looks one, everything is in place.
Or take the Bloom Café account. Everything here is tied to a tropical theme: flamingos, bright flowers, azure sea. The decoration already sets a certain mood, which reinforces the atmosphere of the place.
5. Negative space
White and black work wonders. There are never too many of them, they blend with everything, and the space they create looks unified and stylish. Therefore, we advise all supporters of minimalism to resort to the following technique: leave a lot of negative (empty) space for white or black, and place your objects in general and medium plan. Do not be afraid, they will not get lost, but, on the contrary, will attract more attention.
The source of Instagram inspiration for this technique will be the account of the ALIVE natural cosmetics brand. The design perfectly echoes the style of the brand and creates an atmosphere of simplicity, naturalness and lightness.
6. Consistency of design
Even if you are not a professional designer and your posts are designed quite simply – no big deal. By publishing constantly in the same style, you can first achieve recognition, and then this recognition will turn into a corporate identity.
Take, for example, an account with silly horoscopes from Luladzhi Olegovna. What an idea – such and execution, mind you, there is no photography or cool Instagram design. However, repeated repetition creates an individual style. And cleverly selected jokes ensure virality. This design is so entrenched that some accounts are already copying it.
7. Original idea
Sometimes, in order to create a stylish Instagram, you should go not from the design, but from the idea. But here you have to try, it should be really stylish and catchy.
Ask yourself what unusual things you can do in your account. And while you’re thinking, check out the profile of Seth Phillips, the creator of the 7.4 million DudewithSign project. As you can see, Instagram 2020 design trends do not oblige you to have a licked feed in order to gain public recognition. Here the emphasis is on satirical messages on posters and documentary style of the photo.
8. Focus on fonts
Unsure about the ideal quality of your photos? Planning to publish live streams and content from satisfied customers? Then put as much emphasis as possible on fonts, palette and collage. So you can fit non-professional photos into your feed and organically edit them for yourself.
Take an example from the Prizivnik.by Center for Assistance to Draftees. They use a gray background with red captions on their broadcasts, as well as on regular posts. Customer photos are integrated into the beautiful design of Instagram collages and the result is fixed with a single solution in terms of fonts, colors and decorative elements.
9. The art of photography
Another way to make your artwork really stylish is to engage a professional photographer. But don’t ask to shoot in an advertising style, but treat your account like a gallery. Post there non-standard photographs that you usually won’t see in other accounts: unusual angles, textures, close-ups. This will highlight the personality of your profile and create a special atmosphere. Looking at your photos in the feed, the subscriber will certainly know that these unusual and poignant images are yours.
As a source of inspiration, we offer you Instagram decorator Anna Bakhonko.
10. Corporate identity
If your company has a memorable corporate identity, then it is worth transferring it to social networks. In this case, the more original, the better. Let everything come into play: brand fonts, colors, design elements. However, in this case, the constant participation of a specialist is already required.
This is an unexpected space style chosen by the blog about God Fellow.Ask. This designer Instagram really stands out in its niche and has already leaked as a reference to some guides.
11. Joint template
A more complex and therefore more exciting technique is the endless design on Instagram. You will have to think ahead 5-6 posts in advance to apply common elements. Of course, this technique looks the most interesting, when the elements of the joint template are not repeated, and the horizontal also has overlapping details and palette. The only moment that this picture looks good when everything is in place. Therefore, you may have to post 3 posts at a time.
This seamless Docudays Film Festival Instagram design was created by professionals with a subtle sense of style. It turned out very well.
Another delightful example of a collaborative template is the feed of fashion advertising agency Estudio Moda Uniandes. It uses a horizontal flow of the template, and at the same time, each frame looks its own. So it’s not scary if the template “goes”.
12. Stylish plug
And finally, if you are just starting an account and do not want Instagram to look empty, make a stylish stub. This will help you make yourself known and reinforce your visual code. Divide 1 photo into 9 frames and post one by one, starting from the lower right corner. This, by the way, is easiest to schedule through deferred posting in SMMplanner.
For inspiration, check out the account of the young clothing brand Cult Studio. Let’s take a look at how they managed to make the stub interesting. Firstly, each frame of art is good in itself, it’s not just a blue square with a background. Secondly, in the middle, they put a small video with an animated logo. Thanks to the non-standard move, the account is really memorable and I want to subscribe to see how the guys have other ideas.
We hope our collection of interesting Instagram accounts for inspiration has given you the strength and determination to do something special on your profile. Feel free to try new things, collect and adapt other people’s ideas. In the end, the authors of these accounts relied on the work of other SMM-specialists. So go for it and become an inspiration for someone else!
And if you feel that you could use some design education, take a look at the course “Design in Social Networks with Crello”. Read more about it at the link above.
Rather register in SMMplanner and try what is described in the article!