The article has been updated. First published: November 14, 2019.
Instagram is one of the best platforms for promotion, and not only the platform itself, but also third-party services help us in this. We will tell you about them.
For convenience, the tools are divided into groups according to the type of tasks that help to solve.
Photo processing
1. Facetune
An application that helps you edit photos (contrast, exposure, work with light and dark areas, graininess, color), as well as retouch them. You can change your appearance using the “plastic” section.
Also, the application has a large gallery of built-in fashion filters with individual settings.
Price: Free, there are paid features. The VIP account costs $ 7.99 per month, $ 35.99 per year, or $ 84.99 for unlimited use. If you want, you can take a screenshot and not pay for the VIP account.
Difficulty to use: 2/5.
2. VSCO
An app loved by many bloggers thanks to the variety of filters for photos and videos. Here you can also work with color, brightness, shadows and highlights, contrast, and so on.
Price: Free, but some filters need to be purchased.
Difficulty to use: 1/5.
3. Canva
Great app for designing original images. You can use built-in templates, stock images, stickers, frames, fonts, and more. In addition, it is possible to create animations and videos without watermarks.
Price: Free, there are paid items, templates and photos.
Difficulty to use: 3/5.
4. Crello
A tool that allows you to create images, animations and videos for publications, Stories. Various formats and sizes, design options, filters and presets. Suitable not only for creating content on social networks, but also for online and offline advertising. Learn how to create your own unique publishing style with the free Social Media Design with Crello course from SMM.school.
Price: free with the resource logo, $ 7.99 per month without the logo on the materials.
Difficulty to use: 2/5.
Working with video
5. InShot
A well-known application for video editing on the phone. Here you can crop, add music, speed up and slow down the frame, change the format, add stickers, text, special effects and much more.
Price: free, but with a watermark (but vertical Stories remove it anyway). For $ 3.49, you can remove the watermark.
Difficulty to use: 2/5.
6. LiveCollage
An application that allows you to make a collage of photographs, including in the form of animation. Lots of stickers, frames, fonts, designs and layouts, filters and backgrounds are available. You can change the size and resolution of the finished collage.
Price: is free.
Difficulty to use: 3/5.
7. Lively
The application, developed specifically for iPhones, allows you to create short animated videos from “live” photos for publication on social networks. You can resize GIFs, speed up and slow them down.
Price: is free.
Difficulty to use: 1/5.
8. SUPA
A site where you can create interesting videos online. You can choose a background, place elements in different ways, choose the order of their appearance, add music, use ready-made images and videos, change the quality and format of the finished material.
Price: free with a logo, 990 rubles / month for the Premium tariff and 1690 rubles / month for the Premium Plus tariff with a maximum of available functions.
Difficulty to use: 4/5.
Work with text
9. Space
An application for mobile phones on iOS or Android, with which it is easy to edit posts for Instagram. You can wrap lines and arrange paragraphs, put spaces, and also write in different fonts, work with statistics and calendar, add hashtags and special characters in one click, and much more.
Price: is free
Difficulty to use: 2/5.
10. Emojipedia
A convenient site to find the desired emoticon when working on a computer. You can use a keyword search in English, choose from the generated categories, the most popular in the search and the recently added ones. Emojis are selected for each operating system, social network or gadget model.
Price: is free.
Difficulty to use: 1/5.
11. Gettags
To promote and simplify the search for posts, you need to use hashtags. It is easy to find them using this service. Here you can also see statistics on hashtags and determine the competition in the topic.
Price: free for 10 days, 199r / month subscription.
Difficulty to use: 1/5.
Story creation
12. Mojo
Story editor with intuitive design. Allows you to make animated videos from any picture and text. There are 100 animation styles available for text with the ability to customize the font, color, position, size, alignment. There is a database of more than 150 templates for stories, which is divided into categories: “Sports”, “Cinema”, etc. The application does not require registration.
Price: free with a limited number of templates and a watermark for stories, the paid version without restrictions will cost 499 rubles per month or 1990r per year.
Difficulty to use: 3/5.
Masks
13. Spark AR
A program for creating masks on Instagram, available on macOS and Windows. To test the results on a smartphone, you will need to download the Spark AR Player application.
To create a mask, you need to add face tracking, turn on the mesh, decide on the material and texture, and then offer the mask for publication.
Price: is free
Difficulty to use: 5/5
Planning a ribbon
14. Inpreview
A beautiful application for viewing, rearranging and composing photos before publishing them. Through the same application, you can arrange deferred posting, as in the SMMplanner service.
Price: trial version is free, “Premium” tariff for a month 299 rubles, “Premium” tariff for 3 months 699 rubles, “Premium” tariff for 9 months 1190 rubles.
Difficulty to use: 2/5.
15. Coolors
Application for the selection of a color palette for your ribbon. Each color is signed with a HEX code that can be used in a graphics editor. You can view bins suggested by the system or palettes of other users. If you wish, you can generate your own palette by setting certain colors and shades.
Price: is free
Difficulty to use: 1/5.
Posting
16. SMMplanner
SMMplanner is a universal service for working with social networks. It combines the function of deferred posting on Instagram Stories and regular posts for all common social networks and instant messengers. In it you can edit videos, photos, stories. You can schedule and delete posts on Instagram, Facebook, Vkontakte and other social networks, set automatic UTM tags, and schedule posts. The Instavid function will provide convenient planning of the Instagram feed. In addition, you can simultaneously work with several accounts on different social networks and organize the whole team, as well as post a photo on Instagram from a computer.
Price: free trial period, free tariff for 100 publications per month, different PRO tariffs depending on functionality. Only paid versions include posting to Instagram Stories, working with the built-in Story builder, team manager, watermarks. The cost of paid tariffs varies from 450 rubles to 7500 rubles per month.
Difficulty to use: 2/5.
17. Reposter
The application will help you repost your favorite publication to your feed. To do this, copy the link to the post of interest, if you wish, you can supplement the publication with text.
Price: free with ads and no support for stories; the paid version without ads and with the possibility of reposting stories is 75 rubles per year or 229 rubles for unlimited use with a one-time payment.
Difficulty to use: 2/5.
Analytics
18. Webstagram
The service helps to monitor the development of your account: you can get data on the number of subscriptions and subscribers, saves and user engagement. It is possible to compare with the statistics of competitors.
Price: is free.
Difficulty to use: 4/5.
19. Feedspy
Analysis of competitors’ pages: statistics of subscriber growth, data on the number of likes, comments, reposts and saves, comparison of several accounts.
Price: Free trial period (5 downloads), $ 2.99 / month (unlimited downloads).
Difficulty to use: 3/5.
20. Datafan
The service collects data on targeted advertising and statistics of the account itself into a convenient dashboard. There are templates that you can use to create your monthly report.
Price: is free.
Difficulty to use: 3/5.
Contests
21. Randomus
A service for summing up the results of competitions with a simple interface and many functions. Allows you to define a random number or generate a number in a couple of clicks.
Price: is free.
Difficulty to use: 1/5.
Social network activity
22.SMM-geeks
A comprehensive Instagram promotion service, which, among other things, offers tools for working with direct. You can send messages to users and reply to them. In addition, it is possible to filter the database by specified criteria.
Price: 3 days free, then from 799 rubles per month.
Difficulty to use: 3/5.
23. DO INSTA
The service allows you to automate unsubscribing from non-reciprocal users, as well as subscribe and like according to the specified criteria. For example, you can segment your audience by the specified hashtags and work only with it.
Price: 1000r per month.
Difficulty to use: 3/5.
24. Social Hummer
A tool that increases user reach and engagement. Here you can connect a tool to automatically search for a target audience, like, comment, view stories and send messages to Direct.
Price: free for 7 days, 3 tariffs, depending on the toolkit, vary from 8 rubles to 50 rubles per day.
Difficulty to use: 3/5.
25. Senler
This service allows you to make automatic mailings to personal messages “Vkontakte” on behalf of a community or a specific account. You can create a multicast mailing list, auto message chain, or targeted mailing for selected users only. You can personalize the message depending on gender, name, city of residence.
Price: up to 150 messages per day – free of charge, then the price depends on the number of messages.
Difficulty to use: 3/5.
Read also the article 37-BEST of services for promotion on Instagram: from a TOP marketer on the In-scale blog.
Register now in SMMplanner and schedule posts on Instagram and Instagram Stories.