Elon Musk announced the re-launch of Twitter’s monetization program for authors, which will allow bloggers to earn money from their content on the social network.
The new monetization program will be called “Subscriptions” (the previous name was “Super Subscribers”). Twitter is also lowering the requirements for authors to connect monetization.
Twitter monetization program – how it will work and how to connect to it
Paid subscribers of authors will get access to exclusive tweets, audio rooms, special icons next to tweets in comments. A separate tab with content for paid subscribers will also appear on the authors’ profile.
Requirements for participation in the monetization program:
- At least 500 followers;
- At least 25 tweets in the last 30 days;
- 18 years of age or older.
- Authors will be able to set their own monthly subscription price – $2.99, $4.99 or $9.99 per month.
That said, for the first year, authors will receive all income from paid subscribers, minus the commission of the platform where it was set up. For example, authors will get 70% of revenue from iOS and Android subscriptions (30% and 15% commission, respectively) and ~92% in the web version (depending on the payment system).
U.S. residents who qualify will be able to apply to join the monetization program.
Purchase subscriptions are already available worldwide on Twitter for iOS and Android, and at twitter.com in the U.S., Canada, New Zealand and Australia. Viewing the content included in the subscription is available only on iOS or Android.
Musk sees monetization opportunities for authors as a key element in the platform upgrade, which will give authors the ability to earn money in the app, which will motivate them to use Twitter more often and publish more content.