VKontakte announced the launch of the VK Business portal, as well as new functions for advertisers: an action button in videos, quick launching ads from mobile devices, as well as the imminent appearance of a free video constructor in the advertising office.
To motivate advertisers to use new tools, the social network allocates certificates for a total of 100 million rubles. Support will be available to users actively using the new features to launch ads.
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What is VK Business and how it works
Platform development vk.com/biz was conducted for about a year. VK Business is a project that will collect step-by-step instructions for setting up ads in VK, creation and design of Business Pages, training courses and a directory of partners, specialists and services.
From the service page, you can start in one click creating a VKontakte group, launch an advertising campaign, write an appeal to Support, select partners, as well as recommended services to optimize work.
For those new to marketing, the platform has a section of the VKontakte Academy, which contains training materials for promoting in VK. At the moment, two courses are available for study – advertising in VK and Business Pages. Soon, tests to verify knowledge will appear on the platform, and topics for training will be supplemented.
Earlier we wrote that for ads in VK, you can adjust the time of impressions, and share link in Stories…
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