VKontakte active audience forecast

VKontakte announced a new tool to improve planning of advertising campaigns – forecast of an active VKontakte audience.

Now in time settings for targeted advertising in VK you will see the forecast for the coverage of active users during the month.

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How to view the forecast for reaching an active audience

You can view the volume of the audience that your advertising campaign will reach with the current targeting settings and the selected bid in the right column.

The forecast of the estimated reach will help determine the rate, as well as, if necessary, change the advertising budget.

Earlier we wrote about launch of the VK Business platform

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