VKontakte added statistics for advertising for leads

Statistics for the “Collection of applications” format appeared in the VKontakte advertising account.

This ad format allows businesses to collect lead data directly from their news feed.

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Data on the number of applications received and their average cost will appear directly in the interface of all new advertising campaigns and ads in the “Request collection” format.

More details about using the format: Instructions for setting up advertising for leads in VK

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