The VKontakte advertising account is a tool that helps promote goods and services in the social media of the same name. networks. With the help of an ad, you can not only create advertisements, but also manage them, increasing the effectiveness of an advertising campaign.
Read also: How to set up targeted advertising on VKontakte
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Opportunities for advertising in VK
To set up an effective VK advertising campaign, you can use various features of the advertising cabinet:
Choose a convenient ad format.
You can choose where the ads will be broadcast: in the news feed with the ability to view on any device or on the user’s home page in the block on the left under the main menu. This function is only available for the full version of VK.
It is also possible to customize the ad format: carousel; universal recording (video advertising); recording with a button; collection of applications (for news feeds and communities); external site; application or game (for advertising on the main profile page).
Build an audience based on the location of users.
Allows you to configure the geolocation of the target audience with accuracy to the street. On the other hand, if necessary, you can exclude settlements from the search.
Target advertising to people based on their interests and preferences.
Ample opportunities for the formation of the target audience allow you to adjust gender, age restrictions, choose marital status, date of birth, area of interest. In addition, the settings allow you to show ads only to subscribers of certain publics.
Spend an unlimited amount of financial resources on RK.
VK allows you to invest the amount you have without minimum and maximum boundaries.
The function allows you to monitor the performance of your ads, as well as track the audience involved by demographic data.
This feature allows you to work with a warm audience by involving them in completing a purchase or placing an order. Retargeting capabilities leverage dynamic messages that can be sent to each user personally and the availability of setting up similar audiences.
Related article: Setting up retargeting in VK
Schedule ad broadcast times.
This feature sets the display times to reach as many users as possible.
How to register in an advertising account in VK
An account for managing VK advertising is very simple to create, for this you do not need to be the owner of a business profile, it is enough to have a regular user page.
To create an RC you need:
- On the main page of the profile on the left, scroll down the menu to the line Advertising, which is highlighted in gray. L
This will take you to the Vkontakte Business page.
You can also go to the link: https://vk.com/ads.
- In the top menu on the right, click “Advertising“, In the window that opens, click” Run advertising»And we get to the page for creating a new advertisement. In the menu that opens, select “Universal recording“, At the end of the page click”Create record“.
- Adding ad text, our goal at the moment – create an account for promoting goods, do not delve into creating an entry, enter a few words, forming an ad and click “Create a“.
- We select the age marking from the list:
At this stage, we will not analyze the settings of the audience and ad display time. A link to an article with detailed setup instructions is at the beginning of the publication.
- We set an advertising campaign by choosing “my announcements“And click”Create ad“:
After successfully passing all the stages, you will find yourself in the advertising office:
Note! To create an ad, you must manage the public that you want to promote. For each newly created cabinet, an ID is assigned: https://vk.com/ads?act=settings&union_id=1604907619
To enter the RK after its creation, you need to go to the community that you are advertising. Find “Community Advertising»And click on this button. Or go in the same way as we did the first time.
Advertising on the social network Vkontakte – one of the simplest tools for promoting goods on the Internet. Even for aspiring entrepreneurs, it won’t be difficult to create an effective ad.
How to set up an ad account
AC settings allow you to make the promotion of your company as convenient as possible.
Personal account settings can be found in the left menu, here you can change:
Cabinet name. Click on “Not set»In the name of the office and enter the required name, save the changes.
Access settings. Here you can add or remove an administrator or observer for your community. To do this, you need to add a link to this person’s account and click “Add user“.
Alerts. The function allows you to set up notifications about some actions in the community by placing check marks in the necessary columns. You can control which notifications go where.
Do not forget to press the button to save the entered data after finishing the RC configuration.
Read also: How to use the VK market platform
How to top up your balance
Any advertising needs finance. To deposit money to the balance of your VK personal account, you must:
- go to the menu “Budget“, In the column”Remaining budget»Click«Top up“:
- choose a payment method: using bank cards, terminals and electronic wallets (for individuals and individual entrepreneurs); by cashless method (for legal entities).
Please note that you cannot change the payment method in the future.
Balance replenishment is possible in the amount of at least 500 rubles. Individual users and individual entrepreneurs have several ways to pay for advertising:
- cards of the following payment systems: Maestro, MIR, Visa, Mastercard. When you enter the amount, the program automatically transfers to the invoice payment page, so you can replenish the balance in a few minutes;
- electronic wallets: Yandex Money, Qiwi wallet, VK pay, WebMoney, PayPal. This is another quick and convenient way to deposit funds into your account;
- payment terminals: Qiwi, Credit Bank of Moscow, Eleksnet, PSKB Bank. This method allows you to deposit cash immediately into the account, for this it is enough to know the number of the RK.
VK functionality allows you to customize targeted advertising and retargeting, which means the ability to interact with a cold and warm audience. Thanks to its wide functionality, various advertising formats and unlimited budget, anyone can advertise their goods and services.