VKontakte announced the launch of a new tool in the ad account. The new feature is called Promotional Action Button.
Read also: How to set up targeted advertising on VK
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How the advertising action button works in VK
When a user moves from a page from an advertisement to a VK business page, instead of going to the site, the button will be displayed at the bottom of the screen. When the user is convinced that the company can be trusted, he will easily go to the site or the application collection form.
Advertising action buttons are available for the formats “record with a button”, “collect applications” and “advertising in Stories” in VKontakte applications for Android and iOS.
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