VKontakte announced a new advertising format “Advertising mini-applications”

A new ad format has appeared to promote VKontakte mini-applications. Ads will be shown in the news feed, and where exactly – in the desktop version or on mobile devices – you can choose yourself.

Moreover, if your widget is in the catalog, then you will receive a bonus from VK: at the auction, the ad will compete with others at a rate of 130%.

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Advertising

Read on to learn how to create a widget ad to get a bonus.

Read also: Setting up targeting VKontakte from A to Z

How to launch an ad for the VKontakte widget: step by step instructions

The Widget Advertising format allows you to promote services in the news feed – both in the VKontakte version for a computer and on mobile devices.

If the gadget is already in the directory

Before launching an ad, make sure the advertiser has the appropriate level of rights in the admin panel of your app.

Launch a promotion in the “Widget Ads” format. Your ad will compete with other ads at a higher rate of 130%. This will help you find users for the gadget faster.

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If gadgets are not yet in the catalog

Check if it complies with the rules of the VK Mini Apps platform and the criteria for passing moderation.

Go to the gadget and select the “Moderation” section. Click on the link “Submit an application for placement in the catalog.”

Widget hosting

Your service will be sent for moderation, which will include beta testing. Testers will make reports on the problems found. If you need edits – make them. After that, it will be possible to launch ads.

Recently, VK also launched viewing of community statistics from mobile and implemented the ability to track conversions on the site using its pixel.

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